BuzzFeed and the Education of Ben Smith

BuzzFeed and the Education of Ben Smith

Author: Bloomberg and iHeartPodcasts May 30, 2023 Duration: 43:39

The media business has been home to experiments ever since the invention of paper. It’s hard to make money from those experiments, fuel the experiments with the right blend of content that attracts audiences, and turn those experiments into enterprises that can survive for years. Six prime experiments from digital media’s modern era all debuted in close proximity to one another in the early 2000s – Gawker, Facebook, Twitter, HuffPost, Politico and Business Insider. All were trailblazers in an innovative and unforgiving technological ecosystem that ultimately flattened local newspapers and spawned other closely-watched and lavishly-funded media start-ups, Vice Media and BuzzFeed among them. Some of the new entrants have faced the same fates as local news. What makes this so hard? What’s at stake? And what have digital media disruptions taught us? Joining Crash Course to make sense of all of this is Ben Smith, the editor-in-chief of Semafor and the author of “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral.”

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Tim O'Brien, a senior executive editor at Bloomberg Opinion, hosts this weekly Crash Course from Bloomberg and iHeartPodcasts. Instead of observing from the sidelines, each episode places you directly inside the high-stakes environments where major disruptions in business and society actually unfold. The narrative-driven podcast examines what happens when powerful forces-like raw ambition and innovative thinking-meet immovable objects like entrenched competition and institutional power. These collisions aren't abstract; they happen in the very real worlds of Wall Street trading floors, Main Street small businesses, Hollywood studios, and the corridors of Washington, D.C. By dissecting these pivotal moments, the series uncovers the practical, often surprising lessons that emerge from the chaos. It’s a deep dive into the mechanics of change, offering clarity on how today’s upheavals shape tomorrow’s landscape. You’ll hear detailed stories and analysis that go beyond the headlines to explain the why and how behind the news, making complex power struggles accessible and compelling.
Author: Language: en-us Episodes: 67

Crash Course
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