209. Retail Observations from a Seven-State Road Trip

209. Retail Observations from a Seven-State Road Trip

Author: Wendy Batten, Creative Retail Mentor May 13, 2024 Duration: 31:05

With host retail coach Wendy Batten

 

https://wendybatten.com/podcast-intro/

 

In This Episode: 

I just returned from a seven-state two-week road trip from Nova Scotia, Canada to North Carolina, USA! The trip's destination was Mount Holly, North Carolina to meet with my mastermind group at member Jeff Lee's shop, The Vintage Nest. John and I weaved down the East Coast, taking time to stop in and visit with Inner Circle members and peruse independent retail shops along the way. 

In this episode of the Creative Shop Talk Podcast, I'm sharing my observations that will help you level up your retail business and be known in your community, including:

  • Why it's important to get out in your community and observe what shoppers are doing/buying

  • Updating your retail shop's profile on Google (like, right this minute)

  • Why shop standards matter: employee behavior, greetings, pricing your items, etc.

  • What should be on the outside of your shop

  • Being known in your community by other independent business owners

I encourage you to step outside and get a bird's eye view of your retail shop to make sure you aren't missing the mark on any of these simple yet incredibly impactful tips. 

Are you missing the mark on any of them? Anything you recently changed that has had an impactful effect on your business? Jump into my DMs on instagram and let's chat!

 

Ready to Level Up? Join The Retailer's Inner Circle. 

Here's everything you need to know about the Retailer's Inner Circle. You'll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you'll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop.

Related podcasts we think you'll like: 

Episode 113: Retail Success Series: Growth Mindset with Jeff Lee from The Vintage Nest

Episode 144: How to Create a Customer Journey Map

Episode 201: Cell Phone Usage: What's Your Store Policy?

 

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ 

 

For more support from Wendy

 

Retailer's Inner Circle - Join Wendy inside the best retailer's community

 

Free resources for shop owners 

 

Hang out and connect with Wendy on IG 

 

All of Wendy's programs and services for shop owners can be found HERE. 

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Running a creative retail business often means juggling a hundred questions at once, from attracting the right customers to filling workshops and making social media feel less like a chore. Creative Shop Talk with Wendy Batten is where those pressing, daily questions meet practical, real-world answers. Hosted by creative retail mentor Wendy Batten, this podcast draws directly from her work with shop owners globally and conversations with industry leaders. Each episode feels like a focused coaching session, breaking down the complexities of modern retail into actionable steps. You’ll hear honest discussions about gaining control over your marketing, streamlining operations, and building a shop that thrives not just survives. The dialogue is grounded in the reality of running a physical creative business, offering strategies that are both thoughtful and immediately useful. Tune in for a blend of Wendy’s direct mentorship and insights from peers who understand exactly what you’re building. This isn’t about vague theory; it’s a resource for turning your unique vision into a sustainable, bustling enterprise. Find clarity and confidence for your creative shop by following the podcast wherever you listen.
Author: Language: en-us Episodes: 100

Creative Shop Talk with Wendy Batten
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