Building a Wine Brand with Sarah Kraft of Hillersden

Luke Bayard, an entrepreneur and business strategist with a deep technical background, hosts Cult of Startup Podcast. Here, the polished facade of success is set aside to make room for the real, unvarnished origin stories. Each conversation is a journey back to the chaotic and formative early days, where guests recount everything from horrible miscalculations and embarrassing stumbles to those rare, awesome breakthroughs that changed everything. Luke’s approach is deliberately open-ended and nothing-off-limits, digging into the specific reasons-often messy and unexpected-behind an entrepreneur’s eventual trajectory. The result is an hour that feels less like a formal interview and more like hanging out with insightful startup buddies, where the exchange is as loose as it is informative. Tuning into this podcast means getting a candid education in business building, one grounded in lived experience rather than theory, where the lessons are found in the raw details of what actually happened.