How to grow your Snapchat following with GhostCodes Co-founder, Frank Danna

How to grow your Snapchat following with GhostCodes Co-founder, Frank Danna

Author: Luke Bayard: Entrepreneur, Business Strategist and Techie June 10, 2016 Duration: 1:56:38

I'm super pumped to bring you today's guest on the Cult of Startup show. If you haven't heard of GhostCodes, go and download it ASAP!

Frank Danna, co-founder of GhostCodes, a simple, fast and fun way to discover new people on Snapchat. Went from being your average Joe software guy, to main stream Vine influencer, to multimedia consultant to now mobile app founder.

Although this conversation is nearly two hours long, I firmly believe this is the most entertaining episode yet. Frank is a world class storyteller & marketing guru.

Topics we cover:

  • What are the unique values of telling stories through Snapchat?
  • Contract negotiation when working with brands large and small. 
  • Disadvantages & advantaged of being a first mover on a social media platform
  • Why the copy and voice of your content matters?
  • How do limitations build creativity?
  • Buyer friendly values vs features.
  • Why do brand waste money on over hyped influencers & not just go for the smaller more targeted influencers?
  • Why everyone hates Applebee's, but they have a Snapchat account?

Contact Frank on Snapchat @FrankeDanna or Twitter @erskine


Luke Bayard, an entrepreneur and business strategist with a deep technical background, hosts Cult of Startup Podcast. Here, the polished facade of success is set aside to make room for the real, unvarnished origin stories. Each conversation is a journey back to the chaotic and formative early days, where guests recount everything from horrible miscalculations and embarrassing stumbles to those rare, awesome breakthroughs that changed everything. Luke’s approach is deliberately open-ended and nothing-off-limits, digging into the specific reasons-often messy and unexpected-behind an entrepreneur’s eventual trajectory. The result is an hour that feels less like a formal interview and more like hanging out with insightful startup buddies, where the exchange is as loose as it is informative. Tuning into this podcast means getting a candid education in business building, one grounded in lived experience rather than theory, where the lessons are found in the raw details of what actually happened.
Author: Language: English Episodes: 34

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