Whalebird Kombucha - Taste Good. Feel Good. Create a Lifestyle Business.

Whalebird Kombucha - Taste Good. Feel Good. Create a Lifestyle Business.

Author: Luke Bayard: Entrepreneur, Business Strategist and Techie June 13, 2016 Duration: 1:19:07

We hear all to much about tech related startups. However, I believe there can be just as much value found from looking into the small scrappy ones finding their niche and making a dent in their community. Today's guest, Whalebird Kombucha is doing just that.

Jake met Mike at a house party serval years ago, both a little buzzed, Mike thought it would be an excellent business decision to bring Jake on board to be part of the team. Since then, their operations have grown to now being found up and down the central coast of California. Not to mention that have a sweet kombucha tasting room.

During this interview we cover:

  • How determine which flavors customers will like the most?
  • Why is a rebranding to stand out a good strategic decision?
  • Is it more important that you enjoy the beverage or that the customer does?
  • How timing is the most important element to starting a business.
  • Why is educating the customer a priority?
  • Using your community to help inspire other and promote your product.

If you'd like to contact Whalebird Kombucha on Instagram @WhalebirdKombucha


Luke Bayard, an entrepreneur and business strategist with a deep technical background, hosts Cult of Startup Podcast. Here, the polished facade of success is set aside to make room for the real, unvarnished origin stories. Each conversation is a journey back to the chaotic and formative early days, where guests recount everything from horrible miscalculations and embarrassing stumbles to those rare, awesome breakthroughs that changed everything. Luke’s approach is deliberately open-ended and nothing-off-limits, digging into the specific reasons-often messy and unexpected-behind an entrepreneur’s eventual trajectory. The result is an hour that feels less like a formal interview and more like hanging out with insightful startup buddies, where the exchange is as loose as it is informative. Tuning into this podcast means getting a candid education in business building, one grounded in lived experience rather than theory, where the lessons are found in the raw details of what actually happened.
Author: Language: English Episodes: 34

Cult of Startup Podcast
Podcast Episodes
Thinking Outside the Smart Phone with Ryan McLeod Founder of Blackbox [not-audio_url] [/not-audio_url]

Duration: 1:25:33
Ryan McLeod became an indie app developer after graduating from Cal Poly San Luis Obispo in 2014 and briefly working as a web developer. After working on a social music startup for a time that ended up disbanding, Ryan s…
The Story of Livin' Loud with Steve Irby Founder of Kicker [not-audio_url] [/not-audio_url]

Duration: 1:20:28
Today's guest in this episode of Cult of Startup is Steve Irby. Steve Irby is the founder and president of KICKER, a company he began in 1973 that produces high-performance home and personal audio, car audio, power sport…
Business Model Innovation with Raj Singh Founder of Tempo AI [not-audio_url] [/not-audio_url]

Duration: 1:13:31
Today's guest is Raj Singh. Raj is the founder of Tempo AI, a mobile productivity app that was recently acquired by Salesforce. Raj has had extensive experience in the technology and startup industries. And in this inter…
Sustainable Packaging with Alex Henige founder of Reduce Reuse Grow [not-audio_url] [/not-audio_url]

Duration: 1:26:23
Today's guest is Alex Henige, who is the founder of Reduce Reuse Grow, a small compostable packaging company that provides packaging for small coffee shops & food venders. And with each product they serve Reduce Reuse Gr…
Kickstarting Board Games with Seth Hiatt Founder of Mayday Games [not-audio_url] [/not-audio_url]

Duration: 1:19:34
In this episode I sit down with Seth Hiatt, serial board game entrepreneur & founder of Mayday Games. Originally Seth ran a successful online business selling through eBay; however, that all ended suddenly when eBay shif…