Retention in focus: Sustaining Canada’s auto care industry

Retention in focus: Sustaining Canada’s auto care industry

Author: Automotive Industries Association of Canada October 23, 2025 Duration: 28:12
In this episode of Curbside Chat, host Lorraine Sommerfeld sits down with Chris Kinghorn, vice president of digital and sales enablement at UAP Inc., and Paul Prochilo, CEO of Simplicity Car Care. Together, they explore strategies for improving retention in Canada’s auto care sector, from empowering employees through digital transformation to fostering strong workplace cultures. Listeners will gain practical insights on reducing turnover, strengthening engagement, and building long-term caree...

Ever wonder what the people steering the Canadian auto care industry are actually thinking about? Curbside Chat pulls up a chair for those conversations. Produced by the Automotive Industries Association of Canada, this video podcast series is less about formal presentations and more about the direct, unfiltered discussions happening on the ground. Each episode connects sector professionals-from shop owners and technicians to manufacturers and distributors-with the very individuals shaping policy, trends, and innovation. You’ll hear about the real challenges and opportunities facing the business of auto care, from supply chain shifts and technological advancements to workforce development and regulatory changes. The format is intentionally conversational, offering a clear window into the strategies and insights that drive this vital national industry forward. Tune in for a practical, behind-the-scenes perspective that goes beyond the headlines, fostering a deeper understanding of the ecosystem that keeps vehicles and businesses moving. This podcast serves as an essential forum for anyone invested in the commercial and non-profit facets of the automotive aftermarket.
Author: Language: en-us Episodes: 24

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