#187 Devising a Winning Data Strategy with Andy Sutton, General Manager Data Driven Transformation at Endeavour Group

#187 Devising a Winning Data Strategy with Andy Sutton, General Manager Data Driven Transformation at Endeavour Group

Author: Felipe Flores April 14, 2022 Duration: 53:26

We are joined by Andy Sutton, General Manager Data Driven Transformation from Endeavour Drinks Group. Endeavour Group is the master brand that holds several well-loved Australian brands like Dan Murphy’s and BWS.

One of the benefits of the retail industry is the massive amount of data that is generated, not just from customers but from the operations side as well.

Andy stepped down from his previous role in Endeavour Group to dive straight into devising the organisation's data strategy and now serves as the bridge between the business and the analytics team. One of the key aspects of his current role is to identify priority use cases to work and focus on. When they started, 6 months ago, they had 275 use cases.

A vital component of their effort’s success was going back to the ‘why’. “Why do we need a data transformation team to exist?  How is it going to operate? What is it going to do?” All these questions were the starting point of their journey and helped them identify the path they would follow. Instead of focusing on just building fancy models, they describe their mission as delivering real value through data.

A lot of their initial work was prioritising and identifying the biggest opportunity areas that would bring value to the customers and organisation. Out of their initial list of 275 use cases, they narrowed it down to four, three of which are being worked on currently, and the other one will be tackled in 2023.

Read the full episode summary here: www.datafuturology.com

Thanks to our wonderful sponsor, Talent Insights Group!

We're always striving to further the conversation around the latest AI advancements and we would love to keep you involved in future conversations. Please join our Slack community to keep in touch with the wider data community.


In a field dominated by discussions of algorithms and infrastructure, Data Futurology carves out a different, crucial space. Host Felipe Flores guides conversations toward the human-centric challenges that ultimately determine whether an AI initiative succeeds or fails. This isn't a technical deep dive into model architectures; it's a series of dialogues about strategy, organizational change, and the practical leadership required to bridge the gap between potential and real-world impact. You'll hear from practitioners and executives who have navigated the complex last mile of deployment, where the real work of integrating technology into business processes and culture happens. The podcast explores how to select the right problems, build effective teams, and cultivate an ethical, forward-thinking approach to data science and machine learning. For leaders, managers, and anyone responsible for steering their organization through the adoption of these powerful tools, Data Futurology offers grounded insights and actionable perspectives. It’s about moving beyond the hype to create sustainable value, ensuring that the rapid pace of advancement in artificial intelligence is matched by thoughtful and effective human leadership. Tune in for a necessary complement to the more code-focused shows in your feed.
Author: Language: English Episodes: 100

Data Futurology - Leadership And Strategy in Artificial Intelligence, Machine Learning, Data Science
Podcast Episodes
#248: Navigating the Frontier of Generative AI in Business [not-audio_url] [/not-audio_url]

Duration: 39:14
In this episode of Data Futurology, Felipe Flores and Grant Case, Regional Vice President, Head of Sales Engineering - APJ at Dataiku delve into the realm of Generative AI and its applications in the business world. They…
#246: Unlocking Value with Generative AI [not-audio_url] [/not-audio_url]

Duration: 44:15
In this episode, Kendra Vant and Tracy Moore delve into the world of generative AI and its potential for unlocking commercial value. They kick off by addressing the excitement and hype surrounding generative AI technolog…
#245 - Becoming a Successful Data Analytics and AI Leader [not-audio_url] [/not-audio_url]

Duration: 45:37
In this episode, host Felipe Flores interviews Alan Lowthorpe, co-founder of Adaptive Data (who advise organisations on how to accelerate the value delivered from data and AI) and James Lecoutre, Director at Talent Insig…
#242: Tell me about the future of AI… Here Be Dragons? [not-audio_url] [/not-audio_url]

Duration: 37:06
This week on the Data Futurology podcast, we welcome Orla Glynn, Executive – AI, Reporting, Insights and Automation Configuration at Telstra. Glynn leads one of the biggest groups of data specialists to drive innovative…
#241 - Building AI systems with quality, holistic data [not-audio_url] [/not-audio_url]

Duration: 29:56
At the recent Advancing AI event in Melbourne, we were privileged to have a presentation by Vinay Joseph, the Pre-Sales Lead for IDOL at OpenText in APAC. Vinay gives an overview of the features of IDOL and how they can…
#240: Overcoming the challenges facing modern data engineering teams [not-audio_url] [/not-audio_url]

Duration: 43:13
This week on the Data Futurology podcast we host Paul Milinkovic, the APAC Regional Director for the leading data integration platform, StreamSets. Milinkovic joins us to share his insights into data engineers' challenge…