#232: Getting buy in and investment from senior execs for your data & AI projects, with Brian Ferris, Chief Data, Analytics and Technology Officer at Loyalty New Zealand

#232: Getting buy in and investment from senior execs for your data & AI projects, with Brian Ferris, Chief Data, Analytics and Technology Officer at Loyalty New Zealand

Author: Felipe Flores May 17, 2023 Duration: 43:03

This special episode was recorded LIVE and in-person with Brian Ferris, Chief Data, Analytics and Technology Officer at Loyalty New Zealand. He shares on how to get value from your AI investment and how to look at the interplay and relationship between data leaders and the senior executive team. 

Brian stresses the importance of aligning with execs on the business strategy first, then working backwards to your AI strategy. According to Brian, the first step is for the data leaders themselves to shift their mindset from being an expert in their field, to instead become an enterprise leader. This means developing the capacity to have a conversation with other stakeholders within the organisation on their terms and understand what keeps them up at night. It also means looking at decisions through the lens of what is good for the overall business. 

Brian and Felipe also share key steps in nurturing talent to take on leadership roles.  It’s imperative to create a culture of psychological safety within the organisation and identify when an individual is ready to start taking on a leadership role and equipping them with enterprise skills. It also means helping them transition beyond looking at the data to their broader role within the organisation.

Finally, Felipe and Brian discuss why data leaders need to leave their egos at the door, and not become emotionally invested in or defensive of projects. The data leader should be one of the leading voices within the organisation, but to get there, a collaborative spirit and a goal to take actions that are beneficial to the organisation are key.

In this interview, Ferris dives deep into all these topics. He offers insights according to his own approach to the subject, and challenges some of the conventions we take for granted. Tune in to learn more!


Thank you to our sponsor Talent Insights Group!

 Connect with Brian: https://www.linkedin.com/in/brian-ferris-a053532/


Join us at one of our next events!

Data Engineering Summit Sydney:https://www.datafuturology.com/data-engineering-summit-sydney-2023

Advancing AI Sydney: https://www.datafuturology.com/advancing-ai-sydney-2023


Join our Slack Community: https://join.slack.com/t/datafuturologycircle/shared_invite/zt-z19cq4eq-ET6O49o2uySgvQWjM6a5ng

WHAT WE DISCUSSED

00:00: Introduction.

2:05: Felipe introduces Brian Ferris.

2:34: How to get value from your AI investment.

8:29: The value of collaborative approaches within organisations – how can the data team drive this?

13:09: If the data team needs to both support the organisation and lead it, how does it balance those priorities?

18:14: How can a data professional bridge the gap between being a subject matter expert to having a broader understanding of the business?

22:56: Talking about soft influence – what can people do on a peer-to-peer level to build influence within an organisation?

28:47: Why it’s critical to shift thinking away from “being right” and “winning”.

33:15: What are some of the most effective techniques for creating psychological safety between peers?

36:07: What can data leaders do to incentivise adoption across the organisation?

38:58: Why proof-of-concepts are not always the appropriate way to go (and the limited circumstances under which they should be tried).


In a field dominated by discussions of algorithms and infrastructure, Data Futurology carves out a different, crucial space. Host Felipe Flores guides conversations toward the human-centric challenges that ultimately determine whether an AI initiative succeeds or fails. This isn't a technical deep dive into model architectures; it's a series of dialogues about strategy, organizational change, and the practical leadership required to bridge the gap between potential and real-world impact. You'll hear from practitioners and executives who have navigated the complex last mile of deployment, where the real work of integrating technology into business processes and culture happens. The podcast explores how to select the right problems, build effective teams, and cultivate an ethical, forward-thinking approach to data science and machine learning. For leaders, managers, and anyone responsible for steering their organization through the adoption of these powerful tools, Data Futurology offers grounded insights and actionable perspectives. It’s about moving beyond the hype to create sustainable value, ensuring that the rapid pace of advancement in artificial intelligence is matched by thoughtful and effective human leadership. Tune in for a necessary complement to the more code-focused shows in your feed.
Author: Language: English Episodes: 100

Data Futurology - Leadership And Strategy in Artificial Intelligence, Machine Learning, Data Science
Podcast Episodes
#248: Navigating the Frontier of Generative AI in Business [not-audio_url] [/not-audio_url]

Duration: 39:14
In this episode of Data Futurology, Felipe Flores and Grant Case, Regional Vice President, Head of Sales Engineering - APJ at Dataiku delve into the realm of Generative AI and its applications in the business world. They…
#246: Unlocking Value with Generative AI [not-audio_url] [/not-audio_url]

Duration: 44:15
In this episode, Kendra Vant and Tracy Moore delve into the world of generative AI and its potential for unlocking commercial value. They kick off by addressing the excitement and hype surrounding generative AI technolog…
#245 - Becoming a Successful Data Analytics and AI Leader [not-audio_url] [/not-audio_url]

Duration: 45:37
In this episode, host Felipe Flores interviews Alan Lowthorpe, co-founder of Adaptive Data (who advise organisations on how to accelerate the value delivered from data and AI) and James Lecoutre, Director at Talent Insig…
#242: Tell me about the future of AI… Here Be Dragons? [not-audio_url] [/not-audio_url]

Duration: 37:06
This week on the Data Futurology podcast, we welcome Orla Glynn, Executive – AI, Reporting, Insights and Automation Configuration at Telstra. Glynn leads one of the biggest groups of data specialists to drive innovative…
#241 - Building AI systems with quality, holistic data [not-audio_url] [/not-audio_url]

Duration: 29:56
At the recent Advancing AI event in Melbourne, we were privileged to have a presentation by Vinay Joseph, the Pre-Sales Lead for IDOL at OpenText in APAC. Vinay gives an overview of the features of IDOL and how they can…
#240: Overcoming the challenges facing modern data engineering teams [not-audio_url] [/not-audio_url]

Duration: 43:13
This week on the Data Futurology podcast we host Paul Milinkovic, the APAC Regional Director for the leading data integration platform, StreamSets. Milinkovic joins us to share his insights into data engineers' challenge…