Bill Shufelt On Raising $225 Million To Revolutionize Craft Beer For The Modern Adult

Author: Alejandro Cremades March 27, 2025 Duration: 38:07
In a world where adult beverages have long been synonymous with alcohol, Bill Shufelt saw something different—a cultural and economic opportunity hidden in plain sight. He successfully navigated the startup ecosystem--scaling, manufacturing, building, and financing his company. Bill's company, Athletic Brewing, has attracted funding from top-tier investors like General Atlantic, Keurig Dr Pepper, Blake Mycoskie, and Lance Armstrong.

Alejandro Cremades has spent his career in the trenches of startup finance, and in his DealMakers: Entrepreneur | Startups | Venture Capital podcast, he brings that direct experience to every conversation. As a serial entrepreneur, author, and cofounder of an M&A and fundraising advisory firm, he knows the precise questions that uncover the real story behind a transaction. Each episode moves beyond surface-level success tales to examine the mechanics, negotiations, and pivotal decisions that actually lead to a closed round or a company sale. You'll hear founders and investors detail their specific strategies, the obstacles they faced during due diligence, and the moments where a deal nearly fell apart. This isn't about abstract theory; it's a practical, weekly look at how capital flows and companies change hands, hosted by someone who has both advised on and lived through the process. For anyone building a business or investing in one, this podcast provides an unfiltered audio guide to the complex, human-driven world of making deals happen.
Author: Language: en-us Episodes: 100

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