Hasbro's CEO lets AI Peppa Pig help design toys

Hasbro's CEO lets AI Peppa Pig help design toys

Author: The Verge March 9, 2026 Duration: 1:12:03
Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have money and kids don't. All those IP and licensing deals are working out for Hasbro so far. But Hasbro is also facing a lot of risk from instability: in trade and tariffs, in politics and culture, and in the video game market, which seems to be in a more or less permanent state of crisis.  Read the full interview transcript on The Verge. Links:  Chris Cocks on Decoder (2023) | The Verge Hasbro just made a massive ‘Harry Potter’ Announcement | Parade Businesses push for tariff refunds as Trump aides hint at fight | New York Times We’re finally seeing more of Hasbro’s forgotten space game | PC Gamer Xbox in is danger. Will Microsoft save it, or kill it? | Decoder OpenAI’s billion-dollar deal puts Mickey Mouse in Sora | The Verge A comprehensive timeline of JK Rowling’s descent into transphobia | Them Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

At the intersection of power, innovation, and consequence, you'll find Decoder with Nilay Patel. Hosted by The Verge's editor-in-chief, this isn't a typical business or technology podcast that simply recites the news. Instead, Nilay engages with founders, CEOs, legislators, and artists in substantive conversations that dissect the mechanics behind major decisions. The dialogue focuses on the real-world implications of big ideas, probing how today's choices in boardrooms and legislatures ripple out into society tomorrow. You'll hear guests articulate their toughest challenges, the trade-offs they've made, and the often-unseen forces shaping industries from social media and artificial intelligence to transportation and entertainment. Each episode is built on a foundation of genuine curiosity, aiming to unpack not just what is happening, but why it matters for the way we all live and work. Listening to this podcast feels like gaining access to a nuanced, behind-the-scenes briefing where strategy and philosophy collide. It's for anyone who suspects that the most important stories aren't the announcements themselves, but the human decisions, the unforeseen problems, and the ethical calculations that happen long before the headlines are written. Through these detailed conversations, Decoder provides a crucial lens on the architects of our modern world and the complex systems they are building, for better or worse.
Author: Language: English Episodes: 100

Decoder with Nilay Patel
Podcast Episodes
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Duration: 1:10:22
Just days before we spoke, BuzzFeed co-founder and CEO Jonah Peretti agreed to sell the company, which was losing money and at risk of shutting down. Now there’s a new lease on life — and new leadership. Jonah is taking…
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Duration: 54:36
Brendan Ballou is founder of the Public Integrity Project and author of the new book, When Companies Run the Courts, about the rise of forced arbitration. Forced arbitration is similarly everywhere in modern life, and th…
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Duration: 1:00:24
My guest today is longtime friend of the show Joanna Stern. You all know Joanna: she is the former senior personal technology columnist for The Wall Street Journal, a former Decoder guest host, one of my co-founders at T…
Rewind: How AI is fueling an existential crisis in education [not-audio_url] [/not-audio_url]

Duration: 42:05
Hey, everyone, Nilay here. We’re off today, while the team and I are cooking on a lot of really great stuff in the coming weeks. We’ll be back with an all-new interview on Monday. In the meantime, we really wanted to hig…