#0175 – Primal Storytelling with Tony Butler

#0175 – Primal Storytelling with Tony Butler

Author: Jon S. Rennie January 14, 2023 Duration: 43:05
Today, I’m joined by Tony Butler. Tony is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling content system. He is a highly regarded expert in brand storytelling and digital marketing. Tony graduated from West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt. I’m excited to have him on the show to talk about the importance of brand storytelling. Show resources: Primal Storytelling: Marketing for Humans book Primal Storytelling website Sponsors: Jeremy Clevenger Fitness The Fraternity of Excellence ____ Order my latest bestselling book, You Have the Watch: A Guided Journal to Become a Leader Worth Following Order my bestselling leadership book, All in the Same Boat - Lead Your Organization Like a Nuclear Submariner Order my bestselling leadership book, I Have the Watch: Becoming a Leader Worth Following Become a leader worth following today with these powerful resources: Subscribe to my leadership newsletter Follow Jon S Rennie on Twitter Follow Jon S Rennie on Instagram Follow Jon S Rennie on YouTube The Experience of Leadership book   Learn more about your ad choices. Visit megaphone.fm/adchoices

For anyone who’s ever felt that leadership advice can be too theoretical or disconnected from reality, Deep Leadership offers a grounded alternative. Host Jon S. Rennie operates from a simple, powerful belief: “Leadership is a People Business.” This isn’t about abstract concepts; it’s about the tangible, often messy work of guiding teams and organizations. Jon brings a unique perspective shaped by his time as a Cold War Submarine Officer and over two decades leading within Corporate America before founding his own manufacturing company. In each episode, he translates that extensive experience into practical, actionable insights you can apply immediately. The conversations here delve into the core of what makes leadership work-or fail-across business, culture, and society. You’ll hear from Jon and a variety of expert guests as they explore the philosophical and practical dimensions of guiding people, discussing everything from daily management challenges to broader cultural forces that shape how we work. This podcast is built on the conviction that leadership matters profoundly, and that getting it right requires depth, reflection, and a relentless focus on the human element. Tune in for thoughtful discussions that cut through the noise and get to the heart of leading well.
Author: Language: English Episodes: 424

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