#0417  –  When the Mission Fails: 5 Timeless Values Every Leader Must Live with Andy Crocker

#0417 – When the Mission Fails: 5 Timeless Values Every Leader Must Live with Andy Crocker

Author: Jon S. Rennie February 22, 2026 Duration: 35:33
What do you do when the mission fails? In this episode of Deep Leadership, I sit down with aerospace executive Andy Crocker to talk about what happens when a career-defining project collapses. After competing against SpaceX and Blue Origin for NASA’s Human Landing System, Andy and his team lost the contract — not once, but twice. For many leaders, that kind of loss can shake your identity. Instead of walking away bitter, Andy stepped back and asked a harder question: Who am I without the mission? That reflection led him to write The Unconditionals, a book built around five timeless values every leader must live: Love (yes, even in high-performance environments) Gratitude Integrity Accountability Endeavor We talk about why values aren’t “soft skills,” how trust is built and rebuilt, what accountability really means, and why humanity is more important than ever in the age of AI. If you’ve ever faced failure, questioned your leadership, or wondered what truly holds high-performing teams together, this conversation is for you. Leadership is a people business. And when everything falls apart, values are what keep you standing. 🎯 Get Andy’s book: https://andycrockerbooks.com/ 🎙 Subscribe for more conversations with top leaders 🔔 Share this episode to help us build a world with better bosses Until next time — lead well. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cadre of Men⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Farrow Skin Care⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Salty Sailor Coffee Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leader Connect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Qualified Leadership Series⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ____ Get all of Jon Rennie's bestselling leadership books for 15% off the regular price today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

For anyone who’s ever felt that leadership advice can be too theoretical or disconnected from reality, Deep Leadership offers a grounded alternative. Host Jon S. Rennie operates from a simple, powerful belief: “Leadership is a People Business.” This isn’t about abstract concepts; it’s about the tangible, often messy work of guiding teams and organizations. Jon brings a unique perspective shaped by his time as a Cold War Submarine Officer and over two decades leading within Corporate America before founding his own manufacturing company. In each episode, he translates that extensive experience into practical, actionable insights you can apply immediately. The conversations here delve into the core of what makes leadership work-or fail-across business, culture, and society. You’ll hear from Jon and a variety of expert guests as they explore the philosophical and practical dimensions of guiding people, discussing everything from daily management challenges to broader cultural forces that shape how we work. This podcast is built on the conviction that leadership matters profoundly, and that getting it right requires depth, reflection, and a relentless focus on the human element. Tune in for thoughtful discussions that cut through the noise and get to the heart of leading well.
Author: Language: English Episodes: 424

Deep Leadership
Podcast Episodes
#0381  –  Why Strategy Fails Without Leadership with Willie Pietersen [not-audio_url] [/not-audio_url]

Duration: 42:22
Today, I’m joined by Willie Pietersen, and we're discussing why Strategy Fails Without Leadership. Willie has practiced and studied leadership as a CEO of multibillion-dollar businesses, as a professor at Columbia Univer…