Karan Bilimoria

Karan Bilimoria

Author: BBC Radio 4 June 13, 2004 Duration: 36:32

Sue Lawley's castaway this week is the businessman Karan Bilimoria - who set up production of a beer designed to be drunk with Indian food, imported it to Britain - and is now selling it back to India. As a student at Cambridge, Karan missed Indian food and used to eat at restaurants several times a week. But he disliked the gassy lagers they served – finding he could neither eat nor drink as much as he would have liked. He decided to develop a beer that was smoother and less gassy - especially designed to be drunk with Indian food. He worked with a brewer in Mysore, India, and initially they prepared to market Panther Beer - but a last-minute stint of market research led to them changing the name to Cobra Beer. It has won a string of liquor industry awards, is sold in more than 30 countries and the company is expected to turn over more than £60 million this year.

But when Karan first started on his business career, his family were horrified. He had already qualified as a chartered accountant and had just graduated in law from Cambridge, but instead of a stable profession he started to import polo sticks, then began trading in up-market ladies' clothes. His father urged him to find a more solid career, but Karan persisted, delivering crates of Cobra Beer to Indian restaurants from the back of his battered 2CV. It took more than five years for the brand to establish itself, but it is now a familiar site not just in restaurants, but on supermarket and off-licence shelves.

[Taken from the original programme material for this archive edition of Desert Island Discs]

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The Desert Island Discs: Archive 2000-2005 podcast opens a unique window into a pivotal era, drawing from the BBC Radio 4 archives. This isn't just a collection of interviews about music; it's a deeply personal exploration of life, ambition, and memory through the voices of the early 21st century. Each episode presents a guest from this period-be they an artist, a politician, a scientist, or an activist-facing the program's enduring and revealing premise: selecting the eight pieces of music they would take if stranded alone. The conversation that unfolds around these choices is where the magic happens. The host gently guides them from their selections into stories of childhood influences, career-defining moments, personal triumphs, and profound losses. You'll hear the crackle of a vinyl record lead into a confession, or a symphony cue a tale of resilience. Listening to this podcast feels like uncovering a time capsule of cultural and emotional history, where a pop song can explain a political stance and a classical adagio can frame a love story. It’s an intimate study of character and a testament to how the soundtrack of our lives shapes our identity. These archived conversations, preserved in this podcast, remain compelling because they bypass the superficial, using music as the key to unlock genuine human experience.
Author: Language: English Episodes: 100

Desert Island Discs: Archive 2000-2005
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