Rewind: OK Go: Making the impossible possible

Rewind: OK Go: Making the impossible possible

Author: The Curiosity Department, sponsored by Wix Studio April 16, 2025 Duration: 55:35
Visit our Substack for bonus content: https://designbetterpodcast.com/p/rewind-ok-go Aarron and Eli are traveling with their families for Spring Break, so we’re bringing back one of our favorite episodes from 2023 with the band OK Go. In the time since we recorded the interview, they’ve come out with a new album, and with several new music videos, including for the track Love, shot with no cuts…just “mirrors, robotics, and a whole lot of planning.” Enjoy! *** Not many bands hire Russian pilots to film a Zero-G video on their cosmonaut training plane, known as the “vomit comet”. But those are the kinds of extremes that OK Go will go to in the pursuit of creativity. Tim Nordwind and Damian Kulash, the band’s founders, met at camp as pre-teens in search of a fellow creative nerd, and founded the band in 1998. Over the past 25 years, they’ve created 3 Grammy-nominated music videos, and won Best Music Video for Here It Goes Again. From the perfectly timed explosions filmed in slow-motion for their song The One Moment, to the immensely elaborate Rube Goldberg contraption they created for This Too Shall Pass, OK Go is almost like a performance-art troupe that just happens to be a fantastic rock band. In this episode on the creative process, we talk to Tim and Damian about how they come up with ideas, the macro and micro elements of their creativity, and achieving the impossible. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid

Eli Woolery and Aarron Walter host Design Better, a podcast from The Curiosity Department, sponsored by Wix Studio, that lives in the rich space where design, business, and technology meet. Their conversations move beyond simple tips to explore the entire creative process with guests from a wide spectrum of disciplines. Each episode feels like a deep, practical discussion aimed at refining your skills, sparking new ideas, and mastering the nuanced art of working with others. You’ll hear from leaders and practitioners who share not just what they do, but how they think, tackling the real challenges and breakthroughs that define modern creative work. This isn't just for seasoned professionals; if you have any interest in how things are made and why they work, this podcast offers valuable perspective. It’s that consistent depth that earned praise from outlets like Vanity Fair, which noted the show's sharp and substantive focus. Tuning in provides a regular dose of inspiration and actionable insight, whether you're looking to elevate your craft or simply understand the forces shaping the products and experiences around us.
Author: Language: English Episodes: 100

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