392: Becoming a Strategic Designer

392: Becoming a Strategic Designer

Author: Brian Lovin, Marshall Bock April 7, 2021 Duration: 28:06

This week, we talk about how to become a more strategic designer: what should you be doing day to day, or thinking about more often? In The Sidebar, we talk about the downsides of using metaphors to describe the role of designers in building software.


Golden Ratio Supporter:

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Main Topic:

Jessica Tong asks on GitHub:

I work at a small startup with less than 15 people and I'm the only designer. Recently, I've had a performance review and my manager, who is the Head of Product has recognised that I am lacking in "strategy skills". I seem to mostly come up with short term ideas. eg. we have a problem regarding X, so i am able to come up with multiple solutions, etc. I've also been to a job interview where they said I was lacking high level, strategy skills. I am unsure as to how to develop this skill and think of my work more in the long term and plan for the long term. My manager has suggested a book called "Good Strategy/Bad Strategy" by Richard Rumelt but other than that, he does not know how to help - probably because he is from a product management background, and I should be developing a UX strategy skills. Do you have any advice, or resources you can point me to where I can grow in this area as a product designer?


Cool Things:

  • Brian shared Readng, a beautiful app for tracking what you read, and following other people’s book recommendations. It’s like Letterboxd, but for books! And it’s beautifully designed, and a joy to use.
  • Marshall shared Quadeca – From Me To You, a music video. Quadeca also comes from the YouTube world, alongside his own music productions, so dive into the backlog of videos.

Design Details on the Web:


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Every week, Brian Lovin and Marshall Bock settle in for a thoughtful, often meandering chat that pulls back the curtain on how things are made. Their Design Details podcast lives in the rich space where technology and the arts intersect, focusing less on polished case studies and more on the real, sometimes messy, work of design. You’ll hear them dissect the nuances of product decisions, debate the evolving culture of creative teams, and share personal stories from their own experiences in the industry. It feels less like a lecture and more like eavesdropping on a conversation between two deeply knowledgeable friends. The discussions regularly venture into the philosophical side of craft, examining why certain choices resonate and how design shapes our daily interactions with the world. For anyone curious about the thinking behind the pixels and interfaces, this show offers a consistent, grounded perspective. Tuning in provides a sense of community and a candid look at the process, making it a staple for designers and creators who appreciate substance over flash.
Author: Language: English Episodes: 100

Design Details
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