287: Why your personal brand matters

287: Why your personal brand matters

Author: Charli Prangley, Femke Van Schoonhoven March 26, 2024 Duration: 25:52
Design Life
BusinessArtsDesignEntrepreneurshipTechnology

Femke and Charli delve into the concept of personal branding. They discuss whether personal branding requires strategic planning and the level of intentionality one should have regarding their personal brand. Femke and Charli explore the distinction between personal and company brands, the objectives personal branding can help achieve and whether individuals can truly control others' perceptions of them through personal branding. Femke and Charli also touch upon the importance of personal branding for designers and how to cultivate it within a company they work at. Finally, the hosts address the issue of misalignment between one's perceived and desired personal brand, offering guidance on how to navigate this discrepancy.

Timestamps:

01:54 - Life update

04:22 - Is personal brand something that is instinctive or do you need to be strategic about it?

5: 00 Femke shares her thoughts on the difference between her personal and her company brands

07:11 - What goals personal brand can helps you achieve? 

09:40 - How intentional are you about your personal brand? Is it something that you change every year?

12:52 - Can you control what people think about you with personal branding? 

15:38 Why as designers we need to think more about our personal brand? How to build your personal brand internally in your company?

17:54 Femke asks Charli how has her personal brand evolved over the years.

18:47 - Is there anything that people reach out to you for surprises you?

21:44 - What to do if people’s perception of you is not aligned with your personal brand?

24:33 - Updates on Charli’s workshop

 

Show links:

Charli's live workshop in New Zealand

Femke’s course “Product strategy for designers”

Share your topic suggestions for the show with us at hello@designlife.fm


Hosted by designers Charli Prangley and Femke Van Schoonhoven, Design Life feels like eavesdropping on a candid conversation between two friends who genuinely understand the hustle. This podcast digs into the reality of a creative career, moving beyond portfolio tips to discuss the actual challenges of making a living from your ideas. Each episode stems from their own experiences as serial side-project addicts, covering everything from navigating client negotiations and pricing your work to pushing through creative blocks and finding time for personal work. You’ll hear them dissect the intersection of design, business, and technology with a relatable, grounded perspective. The discussion they foster is particularly valuable for young creatives seeking honest advice and a sense of community, all delivered through the lens of two practitioners in the field. Tune in for a blend of practical strategy and personal reflection that focuses on building a sustainable and fulfilling design practice.
Author: Language: en-us Episodes: 100

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