Design Can't Rely on Logic: Troy Leinster on Type Design and Human Perception

Design Can't Rely on Logic: Troy Leinster on Type Design and Human Perception

Author: Liam Spradlin September 9, 2025 Duration: 45:07

In this episode, I reconnect with my former instructor, type designer and design coach Troy Leinster. Troy shares his journey from graphic design to type design, and explains why learning to make letters makes you a better designer.

We also dig into the importance of trusting the human eye over geometry, the productive friction of sketching by hand, and how understanding calligraphy builds a stronger perspective on type design.

Troy discusses why, in the age of AI, the most important thing a designer can do is put their personal touch on the work.


Liam Spradlin hosts Design Notes, a podcast that digs into the realities of creative work from a distinct perspective. As a Senior UX Designer at Google who thinks deeply about interface philosophy, Liam brings a particular curiosity to each conversation. He doesn't just interview designers in the traditional sense; instead, he seeks out voices from a wide array of unique creative fields, from illustrators and architects to ceramicists and type designers. The core of each episode lies in uncovering the shared threads-the inspirations, challenges, and fundamental principles-that connect these diverse practices. Listening feels like sitting in on a thoughtful dialogue between practitioners, where the lessons learned in one discipline often shed surprising light on another. You'll hear how problem-solving in UX resonates with the constraints of a physical craft, or how narrative thinking in writing informs a visual project. This isn't about technical tutorials or portfolio reviews. It's about the human experience behind the work and the broader understanding we gain from it. Through these genuine exchanges, the Design Notes podcast builds a compelling case for how creative thinking bridges disciplines and cultures, offering listeners a richer sense of their own creative journey, whatever form it may take.
Author: Language: English Episodes: 65

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