196 - Influencer Marketing Secrets With Sophia Noreen

196 - Influencer Marketing Secrets With Sophia Noreen

Author: Matt Rouse July 27, 2021 Duration: 30:09
Two Canadian business owners and parents chat about success and failure strategies in Influencer Marketing for products and services. Sophia Noreen wears many hats, from being a mom, working as a clinic manager to the owner of a product-based business that landed in Walmart. She loves to share her knowledge regarding all things including how to manage it all in her podcast Boss It Podcast. Boss-It Podcast: https://podcasts.apple.com/ca/podcast/boss-it-podcast/id1528646396 Free Influencer Marketing training: https://boss-it-club.mykajabi.com/ Instagram: https://www.instagram.com/bossitclub/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Matt Rouse hosts the Digital Marketing Masters Podcast, drawing from his experience as a bestselling author to steer conversations that cut through the noise. This isn't about abstract theory; it's a focused dialogue on practical application, where each episode is built around a single, substantive idea with the potential to impact your bottom line. You'll hear from founders, strategists, and specialists who are actively shaping the fields of artificial intelligence, modern marketing, and operational productivity. The discussions are geared toward implementation, dissecting how these concepts function in real businesses. Tuning into this podcast means accessing a curated resource for entrepreneurs and business leaders who are tired of generic advice and are looking for tangible steps to refine their approach and accelerate growth. Matt facilitates a direct exchange of knowledge, ensuring every interview concludes with a clear takeaway you can evaluate for your own ventures. It’s designed for those who prefer depth over breadth, where the value is measured in actionable insights rather than just interesting conversation.
Author: Language: English Episodes: 100

Digital Marketing Masters Podcast
Podcast Episodes
Creatives in the Age of AI with Mahek Anam (287) [not-audio_url] [/not-audio_url]

Duration: 9:55
In this solo episode, I (Mahek Anam) speak directly to creative directors, marketers, and brand builders navigating the AI wave. I share why so much AI-generated content feels average and how the real differentiator now…
3 Tips for the Age of AI in 2026 with Matt Rouse (286) [not-audio_url] [/not-audio_url]

Duration: 17:36
In this solo episode, I break down three realities of AI in today’s workplace and what they mean for your career or business. First, I explain why loudly positioning yourself as anti‑AI can hurt your job prospects when m…
Serving Your Community in the Age of AI with Ben Albert (285) [not-audio_url] [/not-audio_url]

Duration: 45:11
In this candid, curiosity-first conversation, I sit down with Ben Albert, host of Real Business Connections and founder of the GrowGetters community, to explore where AI, community-building, and genuine relationships int…
Advertising in the Age of AI with Sean Sweeney Part 2 (284) [not-audio_url] [/not-audio_url]

Duration: 22:05
In part two of our conversation with Sean Sweeney, we dig into the messy, real-world intersection of AI, advertising, and the future of work. From whether brands should disclose AI-generated creative to what “authenticit…
Advertising in the Age of AI with Sean Sweeney Part 1 (283) [not-audio_url] [/not-audio_url]

Duration: 53:04
In today’s conversation, I sit down with Sean Sweeney, the “Blues Brother of PPC” from Chicago, to cut through the AI hype and talk about what’s actually changing in digital advertising. We get candid about Google Perfor…
Branding in the Age of AI with Mairin Deery (282) [not-audio_url] [/not-audio_url]

Duration: 37:07
In this episode of Digital Marketing Masters, I sit down with creative director and brand strategist Mairin Deery to unpack what branding looks like in the age of AI, with candid interjections from our creative lead, Meh…
Live Is the New Real in the Age of AI with Keith Bilous [not-audio_url] [/not-audio_url]

Duration: 54:52
In this live-recorded episode of Digital Marketing Masters, I sit down with Keith Bilous to unpack why going live, consistently, at the same time, with real human presence is a powerful antidote to an AI-saturated, deepf…
Intro to AI for Business & Work with Matt Rouse (280) [not-audio_url] [/not-audio_url]

Duration: 40:35
In this solo episode, I share a practical beginner’s guide to using AI at work and in your business—plus a solid refresher if you’ve already dabbled with tools like ChatGPT. I break down, in plain language, how modern AI…
From Host to Experience Producer: PodCamp Toronto Takeaways (278) [not-audio_url] [/not-audio_url]

Duration: 37:06
In this episode of Digital Marketing Masters, I’m joined by Ben Albert, Marv Paul, Sabrina Scott, and my cohost Mahek Anam to unpack our biggest takeaways from PodCamp Toronto 2026, the “unconference” that thrives on com…