Christine Campbell Rapin Talks About Marketing Strategy (252)

Christine Campbell Rapin Talks About Marketing Strategy (252)

Author: Matt Rouse February 13, 2024 Duration: 35:16
In this episode, host Matt Rouse interviews Christine Campbell Rapin about the fundamentals of growing a successful business. They discuss the importance of understanding your target audience, developing a marketing strategy, and creating value for your customers. Christine emphasizes the need for clarity and self-reflection in order to build a strong foundation for your business.

Read Matt's new book, Will AI Take My Job?
Hook Digital Marketing
Hook Digital Marketing Canada

Matt Rouse hosts the Digital Marketing Masters Podcast, drawing from his experience as a bestselling author to steer conversations that cut through the noise. This isn't about abstract theory; it's a focused dialogue on practical application, where each episode is built around a single, substantive idea with the potential to impact your bottom line. You'll hear from founders, strategists, and specialists who are actively shaping the fields of artificial intelligence, modern marketing, and operational productivity. The discussions are geared toward implementation, dissecting how these concepts function in real businesses. Tuning into this podcast means accessing a curated resource for entrepreneurs and business leaders who are tired of generic advice and are looking for tangible steps to refine their approach and accelerate growth. Matt facilitates a direct exchange of knowledge, ensuring every interview concludes with a clear takeaway you can evaluate for your own ventures. It’s designed for those who prefer depth over breadth, where the value is measured in actionable insights rather than just interesting conversation.
Author: Language: English Episodes: 100

Digital Marketing Masters Podcast
Podcast Episodes
Moving To Outcomes with Matt Wool (227) [not-audio_url] [/not-audio_url]

Duration: 18:47
Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and Amazon are pricing your business out of the market? Matt Wool is the CEO of Acceleration Partners. Matt has overseen the day…
The Automatic Marketing Machine with Danny Decker (226) [not-audio_url] [/not-audio_url]

Duration: 24:09
Marketing for small businesses can be difficult and often effort and dollars are wasted because the key performance indicators of success are not set correctly, and vanity metrics are used to incorrectly signal “success.…
How We've Always Done It with Matt Rouse (225) [not-audio_url] [/not-audio_url]

Duration: 24:32
"How We've Always Done It" with Matt Rouse & Guest Host Holly Jackson. Matt talks about his new book about, "How Apathy, Complacency, and Old Habits Are Dragging Your Business Down… And How To Fix Them" Get the Book: htt…
224 - Build Your Digital Strategy with Ryan Sawrie [not-audio_url] [/not-audio_url]

Duration: 36:29
I talk Digital Strategy with Ryan Swarie. Ryan Sawrie is an author, agency owner and marketing veteran with over a decade’s worth of experience working with brands on their digital and social media strategies. His book c…
223 - Cohesion Culture with Dr. Troy Hall [not-audio_url] [/not-audio_url]

Duration: 32:14
How do we keep our employees? I talk about building a cohesion culture with Dr. Troy Hall. Book Title: Cohesion Culture: Proven Principles to Retain Your Top Talent Dr. Troy Hall: https://www.linkedin.com/in/drtroyhall/…
222 - Catching up to Millennials with Reynaldo Santana [not-audio_url] [/not-audio_url]

Duration: 24:27
Reynaldo Santana is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. https://w…
221 - The Marketing Checklist with Hank and Sharyn Yuloff [not-audio_url] [/not-audio_url]

Duration: 25:55
Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an…
220 - That's Deductible with Wendy Barlin [not-audio_url] [/not-audio_url]

Duration: 22:18
Matt has a lively chat with Wendy about... taxes! Seriously, her book That's Deductible" is brilliant and a must-read for all business owners in the USA. Wendy has over 25 years of experience advising business owners on…
219 - Unlocking Success with Ben Bressington [not-audio_url] [/not-audio_url]

Duration: 29:27
Benjamin is a Speaker and Author of multiple books. With the latest book “People Ignorant: Unlocking Success, Confidence & Influence.” Ben has a Law & Criminology degree from Australia. Ben spent 10 years helping Fortune…
218 - Marketing Transformation with Patrick Ward [not-audio_url] [/not-audio_url]

Duration: 29:55
Patrick Ward is the VP, Marketing at Rootstrap, a software dev agency that helps companies like MasterClass scale people, products, and processes. He is an Amazon Best-Selling Author, accomplished public speaker & Univer…