Intro to AI for Business & Work with Matt Rouse (280)

Intro to AI for Business & Work with Matt Rouse (280)

Author: Matt Rouse April 16, 2026 Duration: 40:35

In this solo episode, I share a practical beginner’s guide to using AI at work and in your business—plus a solid refresher if you’ve already dabbled with tools like ChatGPT. I break down, in plain language, how modern AI is trained, why tokens matter (and what they cost), and where the real money in AI comes from. Then we dive into the six essential skills you should build right now: prompting chatbots with context and constraints, generating and editing images, uploading and analyzing documents, using computer vision to solve real‑world and software problems, conducting deeper research, and creating lightweight “software on demand.” Along the way, I give concrete prompting frameworks, tips to reduce hallucinations, ideas for cross‑checking outputs, and hands‑on examples; from summarizing contracts to troubleshooting hardware with photos and iterating on AI‑built mini apps. I also highlight free and accessible tools you can start with today, including image generators, Microsoft Copilot, and Google’s NotebookLM for research, slide decks, summaries, and auto‑generated audio/video overviews. Whether you’re an employee sharpening AI literacy or a small business owner looking for leverage, this episode will help you build confidence, pick the right workflows, and get meaningful results, fast.

We wrap with practical do’s and don’ts, emphasizing context, constraints, audience, and outputs for better prompts; when to start a new chat to avoid lost context; how to cross-check outputs; and why computer vision is an underused superpower. If you want a no-nonsense roadmap to immediate AI wins—and a clearer picture of where the industry is headed—this episode is for you.

https://matthewrouse.com
If you like to hear about AI & marketing, and posts about chickens, connect with me on the LinkedIn: https://www.linkedin.com/in/mattmrouse/
or SubStack if that's your jam: https://mattrouse.substack.com/ 

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Hook Digital Marketing | Hook Digital Marketing Canada
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Matt Rouse hosts the Digital Marketing Masters Podcast, drawing from his experience as a bestselling author to steer conversations that cut through the noise. This isn't about abstract theory; it's a focused dialogue on practical application, where each episode is built around a single, substantive idea with the potential to impact your bottom line. You'll hear from founders, strategists, and specialists who are actively shaping the fields of artificial intelligence, modern marketing, and operational productivity. The discussions are geared toward implementation, dissecting how these concepts function in real businesses. Tuning into this podcast means accessing a curated resource for entrepreneurs and business leaders who are tired of generic advice and are looking for tangible steps to refine their approach and accelerate growth. Matt facilitates a direct exchange of knowledge, ensuring every interview concludes with a clear takeaway you can evaluate for your own ventures. It’s designed for those who prefer depth over breadth, where the value is measured in actionable insights rather than just interesting conversation.
Author: Language: English Episodes: 100

Digital Marketing Masters Podcast
Podcast Episodes
188 - The Hub and Spoke Marketing System With James Hipkin [not-audio_url] [/not-audio_url]

Duration: 33:10
Matt and James talk about how typing marketing tactics together, to bring people to a marketing hub can improve how all the parts function. Where is the hub? Find out. James is an accomplished, forward-thinking marketing…
186 - Customer Retention Programs with Swire Ho, The Promo Guy [not-audio_url] [/not-audio_url]

Duration: 24:46
Matt chats with Swire Ho #thepromoguy, who is a promotional product consultant at Garuda Promo and Branding Solutions. Our conversation is around why SWAG is a bad word, and using promotional products for valuable custom…
185 - What Is Amazon Live Video With D. Scott Smith [not-audio_url] [/not-audio_url]

Duration: 33:20
It's like QVC or the Shopping Channel meets YouTube. Amazon Live Video is breaking influencers out of their YouTube, Tik Tok, Twitch, and Instagram Bubbles and bringing them into the Amazon ecosystem. Do you sell product…
184 - Agile Marketing With Tobin Lehman [not-audio_url] [/not-audio_url]

Duration: 42:00
Matt and Tobin chat about the idea of a continuous marketing strategy and his book, Ride The Tornado. Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technolog…
183 - How Voice Search Will Impact SEO with Steve Wiideman [not-audio_url] [/not-audio_url]

Duration: 34:35
How does voice search change SEO? Could you have voice search on your website? Matt and Steve use their voices to chat about voice search. Specializing in strategic planning for multi-location and franchise SEO campaigns…
182 - Steps To Telling A Compelling Story with Tyler Foley [not-audio_url] [/not-audio_url]

Duration: 27:49
Matt and Sean speak about storytelling, public speaking, and why it's vital that we are able to clearly and emotionally convey ideas. Sean Tyler Foley (Tyler) is the author of the #1 best-selling book The Power to Speak…
180 - Startup Marketing with Kevin Urrutia [not-audio_url] [/not-audio_url]

Duration: 27:20
Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team is usually half on-site and half arou…
179 - How To Measure For Success With Mercer [not-audio_url] [/not-audio_url]

Duration: 34:54
Matt and Mercer, as he is known, talk about how to measure customer journeys with tools like Google Tag Manager, Analytics, and Microsoft Clarity, as well as tactics like conversion rate optimization and user recording.…

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