Pete Sena is Forward Obsessed (247)

Pete Sena is Forward Obsessed (247)

Author: Matt Rouse October 23, 2023 Duration: 38:12

In this podcast conversation between Matt Rouse and his guest, Peter Sena, they discuss the concept of being "future-obsessed" or "forward-obsessed." Peter explains that being forward-obsessed means constantly looking at where we are now and where we are heading in the future, pushing the boundaries of our comfort zones, and embracing experimentation and lifelong learning to unlock a happy and fulfilled life. They also touch upon the use of AI in content creation, highlighting the importance of imperfections in human-created content and how AI-generated content can sometimes lack the authenticity and imperfections that humans appreciate. Furthermore, they discuss the potential of AI in augmenting human capabilities rather than completely replacing them. They mention that AI tools are becoming integrated into various everyday tools and workflows, leading to significant productivity gains. Overall, the conversation explores the role of AI in shaping the future, both in content creation and in enhancing human productivity and creativity.


Matt Rouse hosts the Digital Marketing Masters Podcast, drawing from his experience as a bestselling author to steer conversations that cut through the noise. This isn't about abstract theory; it's a focused dialogue on practical application, where each episode is built around a single, substantive idea with the potential to impact your bottom line. You'll hear from founders, strategists, and specialists who are actively shaping the fields of artificial intelligence, modern marketing, and operational productivity. The discussions are geared toward implementation, dissecting how these concepts function in real businesses. Tuning into this podcast means accessing a curated resource for entrepreneurs and business leaders who are tired of generic advice and are looking for tangible steps to refine their approach and accelerate growth. Matt facilitates a direct exchange of knowledge, ensuring every interview concludes with a clear takeaway you can evaluate for your own ventures. It’s designed for those who prefer depth over breadth, where the value is measured in actionable insights rather than just interesting conversation.
Author: Language: English Episodes: 100

Digital Marketing Masters Podcast
Podcast Episodes
188 - The Hub and Spoke Marketing System With James Hipkin [not-audio_url] [/not-audio_url]

Duration: 33:10
Matt and James talk about how typing marketing tactics together, to bring people to a marketing hub can improve how all the parts function. Where is the hub? Find out. James is an accomplished, forward-thinking marketing…
186 - Customer Retention Programs with Swire Ho, The Promo Guy [not-audio_url] [/not-audio_url]

Duration: 24:46
Matt chats with Swire Ho #thepromoguy, who is a promotional product consultant at Garuda Promo and Branding Solutions. Our conversation is around why SWAG is a bad word, and using promotional products for valuable custom…
185 - What Is Amazon Live Video With D. Scott Smith [not-audio_url] [/not-audio_url]

Duration: 33:20
It's like QVC or the Shopping Channel meets YouTube. Amazon Live Video is breaking influencers out of their YouTube, Tik Tok, Twitch, and Instagram Bubbles and bringing them into the Amazon ecosystem. Do you sell product…
184 - Agile Marketing With Tobin Lehman [not-audio_url] [/not-audio_url]

Duration: 42:00
Matt and Tobin chat about the idea of a continuous marketing strategy and his book, Ride The Tornado. Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technolog…
183 - How Voice Search Will Impact SEO with Steve Wiideman [not-audio_url] [/not-audio_url]

Duration: 34:35
How does voice search change SEO? Could you have voice search on your website? Matt and Steve use their voices to chat about voice search. Specializing in strategic planning for multi-location and franchise SEO campaigns…
182 - Steps To Telling A Compelling Story with Tyler Foley [not-audio_url] [/not-audio_url]

Duration: 27:49
Matt and Sean speak about storytelling, public speaking, and why it's vital that we are able to clearly and emotionally convey ideas. Sean Tyler Foley (Tyler) is the author of the #1 best-selling book The Power to Speak…
180 - Startup Marketing with Kevin Urrutia [not-audio_url] [/not-audio_url]

Duration: 27:20
Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team is usually half on-site and half arou…
179 - How To Measure For Success With Mercer [not-audio_url] [/not-audio_url]

Duration: 34:54
Matt and Mercer, as he is known, talk about how to measure customer journeys with tools like Google Tag Manager, Analytics, and Microsoft Clarity, as well as tactics like conversion rate optimization and user recording.…

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