181. Dollars and Sentiment: Measuring the Real Value of Customer Emotions | Patrick McCullough

181. Dollars and Sentiment: Measuring the Real Value of Customer Emotions | Patrick McCullough

Author: Doing CX Right ℠ June 30, 2025 Duration: 29:53
Many business leaders believe emotional connection is unquantifiable and too fluffy to produce real results. This episode of Doing CX Right challenges that view. Stacy Sherman and Patrick McCullough of Hallmark Business Connections reveal how emotional engagement directly influences revenue, retention, and customer loyalty. Listen to how a retailer's handwritten card campaign to one million top customers outperformed all other marketing campaigns. Discover how a tool empowered call center teams to turn everyday interactions into loyalty-building experiences. If you think emotions can't be measured—or don't affect your bottom line—this episode proves otherwise. Connect with Patrick McCullough and learn more about Hallmark Business Connections innovative approaches to customer experience: Website & Resources: Hallmark Business Connections Break Through by Hallmark | Mass Direct Mail Care by Hallmark Connect by Hallmark Shop Cards by Category Tips and Case Studies Request a demo Got questions for Stacy Sherman, reach out at DoingCXRight.com. Book time with Stacy through this link. Access FREE Customer Experience Audit Tool: Click here. Grow as a CX Professional with our numerous Resources.

There's a lot of talk about customer experience and artificial intelligence, but cutting through the hype to find practical, actionable strategies is another matter. That's the space where Doing Customer eXperience Right In The AI Era | Stacy Sherman operates. Hosted by Stacy Sherman, this podcast moves beyond theory to focus on the tangible business outcomes every leader cares about: driving revenue growth, controlling operational costs, and building a distinct market position that lasts. The central idea is that many companies chase these goals with outdated or fragmented methods, and a smarter approach to CX is the key. In each conversation, you'll hear a blend of expert advice and real-world case studies that challenge the status quo. The discussions are grounded in a philosophy that technology, especially AI, is most powerful when it enhances human connection rather than replacing it. This means exploring innovative strategies that integrate data and automation with empathy and design thinking to solve persistent business problems. Tuning into this podcast provides a resource for leaders and practitioners who are tired of superficial trends and want to implement systems that create genuine value for both customers and the organization. It’s about building a competitive advantage that is both efficient and profoundly human.
Author: Language: en-us Episodes: 100

Doing Customer eXperience Right‬ In The AI Era | Stacy Sherman
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