214. How To Make Every Employee Accountable For Customer Loyalty | Chris Morrissey

214. How To Make Every Employee Accountable For Customer Loyalty | Chris Morrissey

Author: Doing CX Right ℠ June 2, 2026 Duration: 27:26
Your contact center agents are not the only people responsible for your customer experience. Every person in your company who touches a product, a process, or a decision is shaping how your customer feels about your brand, whether they realize it or not. Chris Morrissey, General Manager of Customer Experience at Zoom, calls this horizontal CX, and it starts with one question every leader should be asking every employee, every quarter: how did you use what you learned from customers to make a better decision? When that question becomes routine, "not my job" stops being an option. This episode covers what it takes to build that accountability across every role, every channel, and every technology decision your company is making right now. What You Will Learn Why measuring individual interactions instead of full customer journeys causes teams to celebrate outcomes that are actually failures Which voices of the customer most companies are collecting but never routing to the teams making product, marketing, and service decisions Why keeping customers is a bigger revenue lever than acquiring them at scale, and why most recognition and compensation structures have not caught up to that reality What it takes to make store staff, product owners, and agents show up as one brand to a customer who does not care about your org chart Why the pressure to adopt AI fast may be creating a problem worse than the one companies are trying to solve Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.

There's a lot of talk about customer experience and artificial intelligence, but cutting through the hype to find practical, actionable strategies is another matter. That's the space where Doing Customer eXperience Right In The AI Era | Stacy Sherman operates. Hosted by Stacy Sherman, this podcast moves beyond theory to focus on the tangible business outcomes every leader cares about: driving revenue growth, controlling operational costs, and building a distinct market position that lasts. The central idea is that many companies chase these goals with outdated or fragmented methods, and a smarter approach to CX is the key. In each conversation, you'll hear a blend of expert advice and real-world case studies that challenge the status quo. The discussions are grounded in a philosophy that technology, especially AI, is most powerful when it enhances human connection rather than replacing it. This means exploring innovative strategies that integrate data and automation with empathy and design thinking to solve persistent business problems. Tuning into this podcast provides a resource for leaders and practitioners who are tired of superficial trends and want to implement systems that create genuine value for both customers and the organization. It’s about building a competitive advantage that is both efficient and profoundly human.
Author: Language: en-us Episodes: 100

Doing Customer eXperience Right‬ In The AI Era | Stacy Sherman
Podcast Episodes