218. How To Prove Customer Service Is Actually A Revenue Driver | Lisa Oswald

218. How To Prove Customer Service Is Actually A Revenue Driver | Lisa Oswald

Author: Doing CX Right ℠ July 1, 2026 Duration: 25:05
Most companies view their customer service team as a cost to reduce. Lisa Oswald at TravelZoo says that is precisely the wrong instinct. When you see the people who communicate with customers all day as an expense, you stop understanding why customers are dissatisfied, continue doing what frustrates them, and lose their business without ever realizing the real reason. By the time it appears in your data, the customer is already gone. So what separates the companies that keep their customers, grow their revenue, and earn the budget to do more from the ones that keep losing both? You've come to the right place for answers. This episode is for any leader who is tired of fighting for a budget and wants to make a case that their boss actually says yes to. What You'll Learn: Why CSAT and NPS get a polite nod in the boardroom, and which three specific numbers make finance actually approve budget Whether your customers would miss you or just miss your price, and why that gap is where you lose revenue The gap between saying "it's my responsibility" and feeling "I own this outcome," and why only one stops churn Why attaching a name to every survey question turns feedback into action, and what happens when you don't How a 30-year-old bus tour still explains why companies lose customers without knowing the real reason Why contact center AI delivers measurable returns in weeks, creating the data service leaders need to secure larger CX budgets What emotion customers feel at each stage that predicts whether they'll stay or leave, and where most companies stop looking Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.

There's a lot of talk about customer experience and artificial intelligence, but cutting through the hype to find practical, actionable strategies is another matter. That's the space where Doing Customer eXperience Right In The AI Era | Stacy Sherman operates. Hosted by Stacy Sherman, this podcast moves beyond theory to focus on the tangible business outcomes every leader cares about: driving revenue growth, controlling operational costs, and building a distinct market position that lasts. The central idea is that many companies chase these goals with outdated or fragmented methods, and a smarter approach to CX is the key. In each conversation, you'll hear a blend of expert advice and real-world case studies that challenge the status quo. The discussions are grounded in a philosophy that technology, especially AI, is most powerful when it enhances human connection rather than replacing it. This means exploring innovative strategies that integrate data and automation with empathy and design thinking to solve persistent business problems. Tuning into this podcast provides a resource for leaders and practitioners who are tired of superficial trends and want to implement systems that create genuine value for both customers and the organization. It’s about building a competitive advantage that is both efficient and profoundly human.
Author: Language: en-us Episodes: 50

Doing Customer eXperience Right‬ In The AI Era | Stacy Sherman
Podcast Episodes
228. Making Your Brand Tattoo-Worthy (Replay) | Jim Knight [not-audio_url] [/not-audio_url]

Duration: 35:14
This podcast was previously recorded in 2022. The actionable recommendations apply even more today! Can you imagine employees and customers loving your brand so much that they'd consider or actually get a tattoo of the c…