219. Transforming Customer Service from Ordinary to Exceptional (Replay) | Mark Sanborn

219. Transforming Customer Service from Ordinary to Exceptional (Replay) | Mark Sanborn

Author: Doing CX Right ℠ July 7, 2026 Duration: 34:24
What does it take to create extraordinary experiences that make customers happier and tell others? Stacy Sherman and featured guest Mark Sanborn reveals proven principles to consistently deliver positive emotion and go beyond the ordinary. You'll learn the 4 principles from his book, "The Fred Factor" focussed on a real-life postal carrier who made a difference. You'll discover how to reinvent, build relationships, and add value without spending more. And, some of the best advice about leadership, customer experience, and succeeding in the age of AI. What You Will Learn Ask your team a version of the Sanborn question after key transactions: "Are you happier you chose us than a competitor?" Use the responses to identify specific moments where the answer is no. Direct training budget toward frontline employees, since customers interact with delivery drivers, support agents, and reception staff far more often than they interact with executives. Give employees permission to add a small, no-cost gesture at one point in the customer journey, similar to the pizza driver who asks to give a child a piece of candy at the door. Set a rule for AI use on your team: AI drafts content, but a person still asks the original question, checks the output for accuracy, and carries out the final action. Write down, in one sentence, what your team is trying to accomplish this quarter, then ask five employees the same question and compare the answers. Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.

There's a lot of talk about customer experience and artificial intelligence, but cutting through the hype to find practical, actionable strategies is another matter. That's the space where Doing Customer eXperience Right In The AI Era | Stacy Sherman operates. Hosted by Stacy Sherman, this podcast moves beyond theory to focus on the tangible business outcomes every leader cares about: driving revenue growth, controlling operational costs, and building a distinct market position that lasts. The central idea is that many companies chase these goals with outdated or fragmented methods, and a smarter approach to CX is the key. In each conversation, you'll hear a blend of expert advice and real-world case studies that challenge the status quo. The discussions are grounded in a philosophy that technology, especially AI, is most powerful when it enhances human connection rather than replacing it. This means exploring innovative strategies that integrate data and automation with empathy and design thinking to solve persistent business problems. Tuning into this podcast provides a resource for leaders and practitioners who are tired of superficial trends and want to implement systems that create genuine value for both customers and the organization. It’s about building a competitive advantage that is both efficient and profoundly human.
Author: Language: en-us Episodes: 50

Doing Customer eXperience Right‬ In The AI Era | Stacy Sherman
Podcast Episodes
228. Making Your Brand Tattoo-Worthy (Replay) | Jim Knight [not-audio_url] [/not-audio_url]

Duration: 35:14
This podcast was previously recorded in 2022. The actionable recommendations apply even more today! Can you imagine employees and customers loving your brand so much that they'd consider or actually get a tattoo of the c…