138 - How to Grow your Business with Email Marketing w/ Mike Milner

138 - How to Grow your Business with Email Marketing w/ Mike Milner

Author: Justin Green, CFP® June 13, 2024 Duration: 42:05

In this episode of the Dollars and Dumbbells podcast, host Justin Green, talks with Mike Milner, the founder of POP (Peak Optimization Performance).

They explore Mike’s successful use of daily email marketing to grow his coaching business to seven figures.

They dive into:

  • How to build an email list
  • Create engaging content that leads to email subscribers
  • How to validate ideas
  • The importance of consistency
  • Relationship building with clients through problem-solving email content


Connect with Justin Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Schedule a 1:1 Free Intro Call⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

FREE Cash Flow Training⁠

Connect with Mike Milner

fiveminuteemails.com


01:13 Diving into Email Marketing

01:38 Mike's Journey with Email Marketing

03:15 Building and Scaling an Email List

04:05 Daily Email Strategy and Consistency

05:17 Content Strategy and Audience Engagement

13:11 Leveraging Content for Email List Growth

21:24 Mastering Instagram Reels for Business Growth

21:56 Analyzing and Repurposing Content

22:40 Building and Leveraging Your Email List

23:12 The Compounding Effect of Consistency

24:10 Effective Use of CTAs and Stories

25:07 Trends and Tactics for Instagram Success

27:22 Converting Email Subscribers to Clients

28:22 Belief Shifting Emails and Storytelling

31:55 Making Direct Offers to Your Audience

33:14 Client Communication and Engagement

34:32 Daily Email Insights and Observations

39:32 Promoting the Email Collective

41:38 Final Thoughts and Takeaways


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
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