145 - Why more revenue isn't the answer to your problems w/ Becca Gonzalez

145 - Why more revenue isn't the answer to your problems w/ Becca Gonzalez

Author: Justin Green, CFP® August 1, 2024 Duration: 38:22

In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, sits down with Becca Gonzalez, a money coach from The Money Girls. 

They debunk the myth that increasing revenue is a cure-all for business success and discuss the critical importance of money management skills. Becca shares her journey, working with her business partner Marley, and emphasizes the value of combining business strategy with financial acumen. They dive into the nuances between money coaches, CPAs, and financial planners and offer practical tips for managing both personal and business finances effectively. The episode also highlights the significance of building financial habits, the pitfalls of overspending, and the broader impact of well-managed finances, including the legacy left for future generations.

Connect with Justin Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Schedule a 1:1 Free Intro Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠FREE Cash Flow Training⁠⁠

00:00 Introduction and Guest Introduction

01:07 The Money Girls' Origin Story

02:44 Defining the Role of a Money Coach

05:13 The Pitfalls of Chasing Revenue

08:13 Balancing Business Investments and Personal Cash Flow

17:17 Instilling Financial Habits in Clients

20:09 Understanding Real-Time Financial Tracking

20:58 Tactical Tips for Managing Business Finances

21:43 Evaluating Business Expenses and Habits

23:06 The Role of Credit Cards in Business

23:37 Emotional vs. Systematic Money Management

26:27 Aligning Personal Goals with Financial Decisions

28:32 Flexibility in Financial Planning

29:58 The Importance of Knowing Your Numbers

30:49 Working with Financial Professionals

34:43 Building Wealth Beyond Business Revenue

36:55 Final Thoughts and Where to Find Us


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
Podcast Episodes
148 - 7 Steps to your First $100K for Online Health Coaches [not-audio_url] [/not-audio_url]

Duration: 13:17
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, breaks down the 7 steps to build your first $100K of net worth. Connect with Justin Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
147 - How to Measure & Evaluate your Profit Rate as an Online Coach [not-audio_url] [/not-audio_url]

Duration: 11:21
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, discusses the importance of understanding your profit rate, how to calculate it, and whether it's good enough…
146 - 4 Tips to Stop Living Month to Month as an Online Health Coach [not-audio_url] [/not-audio_url]

Duration: 7:28
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares four tips to stop living paycheck to paycheck tailored for online health coaches. Justin addresses com…
144 - 5 Wealth Building Tips for Online Health Coaches [not-audio_url] [/not-audio_url]

Duration: 8:00
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares five wealth-building tips tailored for online health coaches. The tips include setting process goals i…
142 - 3 Financial Metrics Every Business Owner Should Check Weekly [not-audio_url] [/not-audio_url]

Duration: 11:57
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares the importance of tracking financial metrics on a weekly and basis and dives into the three essential…
141 - Five Money Habits Holding You Back as a Solopreneur [not-audio_url] [/not-audio_url]

Duration: 8:03
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner, dives into the five money habits that are holding solopreneurs, online coaches, creators, and business owners back.…
140 - 3 Cash Flow Tips for Solopreneurs [not-audio_url] [/not-audio_url]

Duration: 9:16
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a certified financial planner, shares three essential cashflow management tips for solopreneurs, online coaches, and creators. Smaller Plates…