160 - How He Built a 7 Figure Gym in Just Two Years with Carlos Mata

160 - How He Built a 7 Figure Gym in Just Two Years with Carlos Mata

Author: Justin Green, CFP® January 9, 2025 Duration: 42:33

In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, sits down with Carlos Mata, the co-owner of Sigma Performance Training in Houston, TX  to discuss his massive growth in just two years of owning the facility.

Carlos shares insights from his decade-long career in fitness, discussing how he transitioned from working for major fitness corporations to successfully running his own brick-and-mortar personal training and Pilates studio. He emphasizes the importance of managing client expectations, the benefits of in-person training over online coaching, and his long-term business goals which include expanding his facility and owning real estate. The conversation also touches on the growing popularity of Hyrox competitions and the substantial value of community and personal relationships in building a sustainable and thriving fitness business.

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00:00 Introduction and Disclaimers

00:33 Meet Carlos: Background and Beginnings

01:05 Sigma Performance Training: The Business Model

02:37 The Benefits of In-Person Training

03:20 Long-Term Vision and Challenges

08:42 Networking and Community Building

15:41 Managing Client Expectations

21:06 Tracking Fitness and Finance

21:58 Understanding Client Mindset

23:15 The Imperfect Client

24:44 Building a Diverse Client Portfolio

27:12 The Value of One-on-One Coaching

33:44 Exploring High Rocks

39:21 The Haircut Story

40:56 Defining Wealth


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
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