162 - How REAL Coaches Build an Online Coaching Business w/ Aram Grigorian

162 - How REAL Coaches Build an Online Coaching Business w/ Aram Grigorian

Author: Justin Green, CFP® January 23, 2025 Duration: 56:59

Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.

In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Aram Grigorian, an online nutrition coach and the founder of the Real Coaches Summit. 

The conversation covers Aram’s disdain for cookie-cutter business advice, his emphasis on consistency in fitness and business, and his commitment to providing direct, impactful guidance. Aram also discusses his Real Coaches Summit in Vegas, a conference designed for real education in the fitness industry. 

Connect with Justin Green on Instagram

Connect with Aram on Instagram

00:00 Introduction and Podcast Goals

00:18 Guest Introduction: Aram Gregorian

01:38 Aram's No-Nonsense Approach

04:37 Keeping It Simple in Fitness Coaching

08:07 Challenges and Realities of Coaching

13:28 Aram's Journey and Business Philosophy

20:47 The Importance of Continuous Learning

30:54 Organizational Skills for Coaches

32:04 Simplifying Business Operations

32:38 Pricing Strategies and Client Retention

36:33 Personal Finance and Business Expenses

40:41 Starting a Coaching Business

49:30 Event Planning and Networking

54:57 Conclusion and Contact Information


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
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