165 - How to Build your Brand w/ Zach Colman

165 - How to Build your Brand w/ Zach Colman

Author: Justin Green, CFP® February 13, 2025 Duration: 44:20

Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances.

In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zach Colman, the founder of GymMark, a branding agency for studio and boutique gyms.

The conversation focuses on how to build your personal brand as an online coach by focusing on connection, confidence, and contributions. We also dive into the future of AI and importance of human connection in the coaching space.

Connect with Justin Green on⁠Instagram⁠

Connect with Zach on LinkedIn

00:00 Introduction to the Podcast

00:17 Meet Zach Coleman: Branding Expert

01:06 Defining Branding: Beyond Logos and Colors

03:44 The Three C's of Branding

08:46 Connection: Building Authentic Relationships

10:41 Confidence: Learning from Failures

13:01 Contribution: Adding Value to Your Audience

14:51 Applying Branding Principles to Your Business

17:41 Building Community and Connection

22:51 Understanding Brand Values and Vision

23:20 The Role of Niching in Branding

24:43 Connecting with Your Target Audience

26:24 Balancing Business Growth and Personal Values

30:15 The Impact of AI on Business and Marketing

38:14 Common Personal Branding Mistakes

42:58 Final Thoughts and Conclusion


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
Podcast Episodes
138 - How to Grow your Business with Email Marketing w/ Mike Milner [not-audio_url] [/not-audio_url]

Duration: 42:05
In this episode of the Dollars and Dumbbells podcast, host Justin Green, talks with Mike Milner, the founder of POP (Peak Optimization Performance). They explore Mike’s successful use of daily email marketing to grow his…
136 - 3 Tips on How to Pay Yourself More as an Online Coach [not-audio_url] [/not-audio_url]

Duration: 8:33
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a wealth coach for online coaches, shares three money tips on how to pay yourself more from your online coaching business. Connect with Justin Gree…
134 - I'm Calling BS on this New Trend in the Coaching Space [not-audio_url] [/not-audio_url]

Duration: 5:24
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a certified financial planner, discusses a concerning trend he's observed in the online coaching industry. Connect with Justin Green⁠⁠⁠⁠⁠⁠ ⁠⁠Schedu…
133 - Build Your Health & Wealth from the Digital Barbell Podcast [not-audio_url] [/not-audio_url]

Duration: 38:07
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a certified financial planner, shares a conversation recorded during his visit to Texas with Jonathan Fletcher on the Digital Barbell podcast. They…
132 - 5 Money Mistakes that will Kill your Wealth as an Online Coach [not-audio_url] [/not-audio_url]

Duration: 9:02
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner, outlines five critical money mistakes that online coaches make which can inhibit their wealth growth. These mistakes…