171 - Building a Sustainable Coaching Business w/ Emily Carlson

171 - Building a Sustainable Coaching Business w/ Emily Carlson

Author: Justin Green, CFP® March 27, 2025 Duration: 45:24

Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances.

In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Emily Carlson, founder of Always Rising Agency, to discuss the keys to building a sustainable coaching business.

The conversation emphasizes the importance of building real wealth, authentic marketing, and focusing on client retention and satisfaction.

Connect with Justin Green on ⁠Instagram⁠

Connect with Emily Carlson on ⁠Instagram

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00:00 Introduction and Guest Overview

01:00 The Problem with Hustle Culture

02:34 Revenue vs. Real Wealth

04:10 The Flaws of Business in a Box

09:09 Emily's Journey to Success

15:27 Balancing Money and Fulfillment

23:25 Pivoting and Realigning the Business

23:38 Authenticity in Business and Social Media

24:34 Challenges of Maintaining Authenticity Online

25:23 The Importance of Client Connection

25:44 Consistency Between Online and Offline Personas

27:31 Helping Coaches Build Sustainable Businesses

31:34 The Art of Coaching and Client Retention

32:39 Psychology and Marketing in Coaching

34:44 Balancing Sales Skills and Authenticity

36:44 Focusing on Client Experience and Retention

40:10 The Future of Coaching: Sustainability and Authenticity

43:26 The Role of Sales in Coaching


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
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