173 - How to Build a Personal Brand as an Online Coach w/ Ali Gilbert

173 - How to Build a Personal Brand as an Online Coach w/ Ali Gilbert

Author: Justin Green, CFP® April 10, 2025 Duration: 49:48

Book a 90 Minute Financial Health Consult ⁠⁠to get an actionable plan to better manage your finances.

In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Ali Gilbert, founder of Silverback Coaching & Silverback Summit, to discuss the dos and don'ts of building a personal brand as an online coach.

The conversation emphasizes the importance of building an authentic personal brand, ignoring the haters, and building a successful coaching business.

Connect with Justin Green on ⁠⁠Instagram⁠⁠

Connect with Ali Gilbert on ⁠⁠Instagram⁠

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00:00 Introduction to the Podcast

00:12 Meet Ali Gilbert

01:11 Ali's Journey into Men's Health

03:48 Building a Remote Coaching Business

05:48 Navigating the Medical and Fitness Worlds

06:57 Challenges as a Woman in Men's Health

08:41 The Power of Personal Branding

14:44 Dealing with Online Negativity

23:41 Self-Deprecating Fashion Choices

24:46 Building a Personal Brand: Common Mistakes

26:46 Authenticity and Relatability in Coaching

32:45 Balancing Personal Life and Social Media

43:48 Practical Tips for Coaches on Camera

48:20 Men's Health Summit and Social Media Handles


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
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