174 - Almost $500K in Revenue in First Year of Coaching w/ Ashley Schwartz

174 - Almost $500K in Revenue in First Year of Coaching w/ Ashley Schwartz

Author: Justin Green, CFP® April 17, 2025 Duration: 46:33

In this conversation, Justin Green interviews Ashley Schwartz, founder of the Busy Mom Method, who shares her remarkable journey from a corporate career in oil and gas to becoming a successful fitness coach. Ashley discusses her impressive first-year revenue of nearly $500,000, the importance of mindset, and the strategies she employed to build her business. She emphasizes the significance of investing in coaching, finding the right clients, and creating a supportive team environment. Ashley also shares her vision for the future, including her desire to travel with her family and maintain a healthy work-life balance.


Connect w/ Justin on Instagram

Connect w/ Ashley on Instagram


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00:00 From Corporate to Coaching: Ashley's Journey

03:06 Building a Business: The First Steps

05:55 Overcoming Imposter Syndrome and Finding Clients

08:49 Investing in Coaching: The Right Support Matters

11:55 Navigating Challenges: The Reality of Entrepreneurship

15:14 Finding Your Why: Aligning Business with Family Values

18:00 Scaling Up: The Transition to Full-Time Coaching

23:11 The Importance of Discipline and Consistency in Business

24:25 Building an Organic Following Before Running Ads

26:34 The Role of Accountability in Business Success

28:53 Scaling Up: Transitioning from Organic to Paid Leads

30:39 Building a Supportive Team for Sustainable Growth

32:46 Creating a Positive Work Environment for Coaches

34:12 Balancing Scarcity and Abundance Mindsets

37:20 The Journey to Financial Stability and Parenthood

41:52 Vision for the Future: Family, Travel, and Business Growth

47:06 Disclaimers


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
Podcast Episodes
148 - 7 Steps to your First $100K for Online Health Coaches [not-audio_url] [/not-audio_url]

Duration: 13:17
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, breaks down the 7 steps to build your first $100K of net worth. Connect with Justin Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
147 - How to Measure & Evaluate your Profit Rate as an Online Coach [not-audio_url] [/not-audio_url]

Duration: 11:21
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, discusses the importance of understanding your profit rate, how to calculate it, and whether it's good enough…
146 - 4 Tips to Stop Living Month to Month as an Online Health Coach [not-audio_url] [/not-audio_url]

Duration: 7:28
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares four tips to stop living paycheck to paycheck tailored for online health coaches. Justin addresses com…
144 - 5 Wealth Building Tips for Online Health Coaches [not-audio_url] [/not-audio_url]

Duration: 8:00
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares five wealth-building tips tailored for online health coaches. The tips include setting process goals i…
142 - 3 Financial Metrics Every Business Owner Should Check Weekly [not-audio_url] [/not-audio_url]

Duration: 11:57
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares the importance of tracking financial metrics on a weekly and basis and dives into the three essential…
141 - Five Money Habits Holding You Back as a Solopreneur [not-audio_url] [/not-audio_url]

Duration: 8:03
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner, dives into the five money habits that are holding solopreneurs, online coaches, creators, and business owners back.…
140 - 3 Cash Flow Tips for Solopreneurs [not-audio_url] [/not-audio_url]

Duration: 9:16
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a certified financial planner, shares three essential cashflow management tips for solopreneurs, online coaches, and creators. Smaller Plates…