The Panic: How Mobil Oil Changed Advertising Forever

The Panic: How Mobil Oil Changed Advertising Forever

Author: Pushkin Industries July 18, 2023 Duration: 33:13

In the 1970s, Mobil Oil invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person itself with a unique personality and opinions that demanded attention. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of United States culture, policy, advertising, and history.

See omnystudio.com/listener for privacy information.


There’s a story behind the stalled progress on climate change that goes beyond melting ice and rising seas-it’s a story of deliberate deception. Drilled, from Pushkin Industries, approaches the climate crisis through the lens of investigative true crime. Led by veteran reporter Amy Westervelt and a team of award-winning climate journalists, this podcast meticulously traces how networks of corporate interests and political operatives constructed a decades-long campaign of denial and delay. Each season is a deep forensic examination, pulling on threads of new evidence to unravel systems of disinformation and hidden power. What you’ll hear isn’t just a recap of scientific reports, but a gripping narrative that follows the paper trail, the leaked memos, and the orchestrated efforts that have held meaningful action just out of reach. The result is a compelling and often unsettling listen that reframes our understanding of the past half-century. By treating climate inaction as a crime story, this podcast reveals the human architects and the calculated strategies that brought us here, making complex collusion startlingly clear. Tune in for a masterclass in accountability journalism.
Author: Language: English Episodes: 100

Drilled