Simon Lord & his £330,000 Redux E30 M3 (Part 1/2)

Simon Lord & his £330,000 Redux E30 M3 (Part 1/2)

Author: Paramex Digital July 10, 2023 Duration: 1:39:17

The E30 M3 road car set the benchmark for performance saloon cars since its release in 1986. It is a car that exists primarily thanks to motorsport homologation rules for the DTM series in the 1980s. But thanks to its unique styling, sensational power-to-weight ratio and practicalities of being an everyday car, the E30 M3 set the trend for BMW and other marques and still does to this day as the ultimate performance saloon.


Fast forward 30 years, and Army Officer Simon Lord decided the Humble E30 M3 could be far better than BMW created, so Redux was born.


In this week's Podcast, Simon Lord joins John Marcar to talk about his transition from Army Officer to a civilian creator, engineer and perfectionist-developer of the £330,000 Redux M3.


From its beginning, the conversation turns unexpectedly, focusing on Simon's mindset in starting his business following a long stint in the armed forces. Part 2/2 of the conversation will come next week, where we will learn about the final product's creation and the price justification.


In the meantime, to learn more about Reduc, follow @reduxleichtbau and visit www.reduxleichtbau.com


The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.drivenchat.com


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For a while, the drivenchat podcast served as the weekly audio companion to the Driven platform, wrapping up the automotive world into candid conversations. Each episode paired the insights of a special guest from across the industry with the distinct perspectives of its three hosts. Listeners heard automotive writer, producer, and presenter John Marcar alongside automotive and lifestyle photographer Amy Heynes, with analysis from a racing driver and vehicle dynamics expert. This combination meant discussions naturally flowed from technical deep-dives into engineering and performance to the broader culture and style surrounding cars, all grounded in genuine expertise. The podcast has since concluded its run, with new episodes continuing under the refreshed banner of The Driven Podcast. The existing library of drivenchat episodes remains a compelling archive, capturing specific moments and voices from the motoring scene through relaxed yet informed dialogue. It was a show where passion for cars was the starting point, not the entire destination, often veering into the personal stories and unexpected tangents that make the automotive community so diverse. Produced by Paramex Digital, the series sits within the leisure and automotive categories, offering a backstage pass to the people who design, drive, photograph, and obsess over vehicles of all kinds.
Author: Language: English Episodes: 100

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