The Art of Automotive PR with Bentley Motors' Wayne Bruce

The Art of Automotive PR with Bentley Motors' Wayne Bruce

Author: Paramex Digital October 23, 2023 Duration: 2:07:47

This week on the Podcast: John Marcar sits down with PR Guru Wayne Bruce. Wayne, affectionately known to many as ‘Man Bat’, is the Chief Communications and D&I Officer at Bentley Motors and is responsible for much of what we see, hear and experience from the Bentley brand alongside his team of colleagues.

 

Before taking the leading comms role at Bentley, Wayne has also been at the forefront of executive automotive PR with roles at VW, SEAT, Nissan, INFINITI and perhaps one of the most significant chapters, McLaren Automotive, where in his time as Global Communications Director he oversaw the launch of the McLaren P1, 650S, 675LT, 570S, 570GT, 720S, Senna, 600LT, Speed Tail and the GT.


Later, Wayne moved from the British new kid on the block (McLaren) to one of the most prestigious British brands - Bentley where since starting with the marque, has seen his involvement in bringing the hybrid Bentayga, the 3rd Generation Continental GT, and the latest Generation Flying Spur to market as well as reworking and relaunching the prestigious Mulliner brand.

 

 In this unique conversation, Wayne and John work through a fantastic career, starting with a spy shot of a Rover 200 Convertible in a Dunkin’ Donuts car park in the US… yes, really.


The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.site


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For a while, the drivenchat podcast served as the weekly audio companion to the Driven platform, wrapping up the automotive world into candid conversations. Each episode paired the insights of a special guest from across the industry with the distinct perspectives of its three hosts. Listeners heard automotive writer, producer, and presenter John Marcar alongside automotive and lifestyle photographer Amy Heynes, with analysis from a racing driver and vehicle dynamics expert. This combination meant discussions naturally flowed from technical deep-dives into engineering and performance to the broader culture and style surrounding cars, all grounded in genuine expertise. The podcast has since concluded its run, with new episodes continuing under the refreshed banner of The Driven Podcast. The existing library of drivenchat episodes remains a compelling archive, capturing specific moments and voices from the motoring scene through relaxed yet informed dialogue. It was a show where passion for cars was the starting point, not the entire destination, often veering into the personal stories and unexpected tangents that make the automotive community so diverse. Produced by Paramex Digital, the series sits within the leisure and automotive categories, offering a backstage pass to the people who design, drive, photograph, and obsess over vehicles of all kinds.
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