The Fall... and Rise of DriveTribe - with Mike Fernie

The Fall... and Rise of DriveTribe - with Mike Fernie

Author: Paramex Digital March 6, 2023 Duration: 2:04:32

This week, on The Driven Chat Podcast, we are joined by the face of DriveTribe, Mike Fernie. DriveTribe appeared out of nowhere in 2016 as a new and exciting automotive social media platform seemingly fronted by Clarkson, Hammond and May. But less than six years after the launch of the DriveTribe brand, it was all coming to a sudden end in January 2022. Except, it wasn't...


From early 2022, DriveTribe was to live on under the new ownership of TV's Richard Hammond, with the main focus being the already well-populated social media feeds and YouTube channel. Mike, who joined DriveTribe as a writer, was then given the opportunity to steer the ship as a video producer and later presenter.


Mike shares his story of how he started in the automotive media industry, who it was that influenced him, how he started at DriveTribe and how he's ended up as the consistent face of DriveTribe on YouTube, appearing in regular videos with Richard Hammond and occasionally James May and Jeremy Clarkson.


The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven chat, visit www.drivenchat.com


Contact the show via email: podcast@drivenchat.com


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For a while, the drivenchat podcast served as the weekly audio companion to the Driven platform, wrapping up the automotive world into candid conversations. Each episode paired the insights of a special guest from across the industry with the distinct perspectives of its three hosts. Listeners heard automotive writer, producer, and presenter John Marcar alongside automotive and lifestyle photographer Amy Heynes, with analysis from a racing driver and vehicle dynamics expert. This combination meant discussions naturally flowed from technical deep-dives into engineering and performance to the broader culture and style surrounding cars, all grounded in genuine expertise. The podcast has since concluded its run, with new episodes continuing under the refreshed banner of The Driven Podcast. The existing library of drivenchat episodes remains a compelling archive, capturing specific moments and voices from the motoring scene through relaxed yet informed dialogue. It was a show where passion for cars was the starting point, not the entire destination, often veering into the personal stories and unexpected tangents that make the automotive community so diverse. Produced by Paramex Digital, the series sits within the leisure and automotive categories, offering a backstage pass to the people who design, drive, photograph, and obsess over vehicles of all kinds.
Author: Language: English Episodes: 100

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