Beyond Compliance: Building Brands in Regulated Markets

Beyond Compliance: Building Brands in Regulated Markets

Author: Keith Parent December 19, 2025 Duration: 26:46

In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, and Roy Strunin, Director of Marketing at BrandUp Strategy, discuss the intersection of business, science, and marketing in the pharmaceutical, biotech, and medical device industries. Keith highlights the collaboration between Court Square Group, a managed service firm specializing in IT infrastructure for life science organizations, and BrandUp Strategy, a full-service marketing agency supporting life science service providers. Roy shares his background in life science marketing and the founding of BrandUp Strategy. Together, they explore the differences between technology companies and life science firms, emphasizing the critical role of regulatory compliance. The conversation also examines how thought leadership and digital marketing work together to build awareness, establish credibility, and spark meaningful conversations that drive growth in life science organizations.

Driving the Business of Science is the podcast for clinical operations, IT, and business managers in the pharma, biotech, and medical device world.

Bringing new products to market takes more than just great science. From R&D and clinical to regulatory and approval life science leaders require fit-for-purpose technology, processes, and partners at step.

In the Driving the Business of Science podcast leaders from across the life science industry share real-world experiences and practical insights that will impact your business.

Join host Keith Parent, serial life science CEO, as business leaders share experiences and insights on emerging challenges in the life science market.


Behind every breakthrough therapy or medical device, there's a complex journey from lab to patient that demands more than brilliant research. Driving the Business of Science focuses on that critical path, speaking directly to the professionals who navigate the operational, technological, and commercial challenges in pharma, biotech, and medical devices. Each episode features conversations with leaders who have been in the trenches, discussing the real-world application of fit-for-purpose technology, the evolution of clinical processes, and the partnerships that make advancement possible. You'll hear candid insights about managing R&D pipelines, steering through regulatory landscapes, and the strategic decisions that ultimately bring new products to market. This podcast digs into the intersection where scientific innovation meets practical execution, offering a unique perspective for anyone responsible for turning promising science into viable, accessible solutions. It’s a resource for those who understand that a great idea is only the first step, and that building the bridge to commercialization is where the true work begins. Tune in for grounded discussions that illuminate the often-unseen business engine powering the life science industry forward.
Author: Language: en-us Episodes: 27

Driving the Business of Science
Podcast Episodes
Maximizing Trial Value in Resource-Constrained Biotechs [not-audio_url] [/not-audio_url]

Duration: 26:45
In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, speaks with Nathalie Riebel, CEO and founder of Oncospire Consultants, a consultancy specializing in small bio…
Translating Good Ideas into Products [not-audio_url] [/not-audio_url]

Duration: 26:46
In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, speaks with Dr. Peter Reinhart, Ph.D., Director of the Institute for Applied Life Sciences (IALS) at UMass Amh…
Simulating Success: Elevating Clinical Trial Training [not-audio_url] [/not-audio_url]

Duration: 25:29
In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, and Jenna Rouse, Global Head of Clinical Operations at Simulations Plus discuss the benefits of simulation-bas…
Incubators. The Inside Story. [not-audio_url] [/not-audio_url]

Duration: 21:46
In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, speaks with Ezekiel Kelley, VP of Engagement and Growth at the Frederick Innovation and Technology Center (FIT…
Building a Professional Services Firm [not-audio_url] [/not-audio_url]

Duration: 25:08
In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, and Jeremy Bromberg, an independent operations advisor with a background in life sciences and pharmaceutical m…
Translational Science in Action. Driving Innovation. [not-audio_url] [/not-audio_url]

Duration: 28:59
In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, interviews Joseph Jerry, Ph.D., a researcher at UMass Amherst and Science Director of Pioneer Valley Life Scie…
Effectively Selling Science.  Overcoming Barriers to Growth. [not-audio_url] [/not-audio_url]

Duration: 28:21
In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, and Dave Kwajewski, Executive Director of Business Development at Corealis Pharma, discuss the challenges and…
AI in Clinical Trials. A Scientist's Perspective. [not-audio_url] [/not-audio_url]

Duration: 25:57
Keith Parent, CEO of Court Square Group, discusses the intersection of science and business in drug development with Dr. Joseph Geraci, Founder, Chief Scientific and Technical Officer of NetraMark. Dr. Geraci, with a bac…
Pharma Start-ups. Perspectives from a Serial Entrepreneur. [not-audio_url] [/not-audio_url]

Duration: 29:05
In this episode of the Driving the Business of Science podcast, hosted by Keith Parent, CEO of Court Square Group, guest Mark Connell, Co-Founder and President of SLBST Pharma, discusses the company’s mission to repurpos…
Establishing Worldwide Networks for Pharmaceutical Companies [not-audio_url] [/not-audio_url]

Duration: 27:28
In this episode of the Driving the Business of Science podcast, host Keith Parent, CEO of Court Square Group, and guest Michael Joseph, CEO of Technium, discuss their collaboration on global networks for the life science…