#270: Lio Pinchevski, Finaloop - DTC Accounting & Finance Made Simple

#270: Lio Pinchevski, Finaloop - DTC Accounting & Finance Made Simple

Author: Ramon Berrios, Blaine Bolus April 13, 2023 Duration: 55:26
Episode brought to you by Trend & Finaloop. Lio Pinchevski is the founder and CEO of Finaloop, the company providing real-time bookkeeping services specifically tailored to DTC and ecommerce brands. Formerly he was a CPA & parter at PwC, as well as a founder of a 7-figure e-commerce brand. Frustrated with traditional bookkeeping systems that couldn't keep pace with e-commerce, Lio built the platform for e-commerce which provides necessary integrations, and eliminates the need for a bookkeeper. With solid, accurate numbers available instantly, DTC brands can make data-driven decisions and trust the results - especially as Finaloop brings inventory data and management into the financial picture.

Hosted by Ramon Berrios and Blaine Bolus, DTC POD: How The Best Brands Are Built digs into the operational and creative realities of building a direct-to-consumer business from the ground up. This isn't just theory; it's a practical dialogue drawn from conversations with the people actually doing the work. Each episode features founders who have navigated the early chaos, marketers dissecting winning campaigns, platform experts, content creators, and leaders from growth agencies. They get into the specifics-how a brand's identity truly takes shape, the mechanics behind a converting website, the evolving strategies for paid social and email, and how to interpret shifting consumer behaviors. The focus is on the actionable insights and the often-unseen decisions that separate a good brand from a standout one. For anyone running, growing, or thinking about launching an eCommerce venture, this podcast serves as a constantly updated playbook. You'll hear the candid stories behind the brands, the mistakes made and lessons learned, all centered on the core question of what makes a modern DTC company not just function, but flourish. Tune in for a direct line to the strategies and stories shaping the future of direct-to-consumer.
Author: Language: English Episodes: 100

DTC POD: How The Best Brands Are Built
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