#272: Scout Brisson, CEO De Soi: Building Brand With Katy Perry & Taking Non-Alc Mainstream

#272: Scout Brisson, CEO De Soi: Building Brand With Katy Perry & Taking Non-Alc Mainstream

Author: Ramon Berrios, Blaine Bolus April 25, 2023 Duration: 47:56
Scout Brisson is the CEO of De Soi, a non-alcoholic sparkling aperitif brand co-founded by Katy Perry and Morgan McLachlan. With a technical education from MIT, Scout also brings prior experience from working in consumer packaged goods, starting her own functional food and beverage brand, and working in venture and consulting at McKinsey.

Hosted by Ramon Berrios and Blaine Bolus, DTC POD: How The Best Brands Are Built digs into the operational and creative realities of building a direct-to-consumer business from the ground up. This isn't just theory; it's a practical dialogue drawn from conversations with the people actually doing the work. Each episode features founders who have navigated the early chaos, marketers dissecting winning campaigns, platform experts, content creators, and leaders from growth agencies. They get into the specifics-how a brand's identity truly takes shape, the mechanics behind a converting website, the evolving strategies for paid social and email, and how to interpret shifting consumer behaviors. The focus is on the actionable insights and the often-unseen decisions that separate a good brand from a standout one. For anyone running, growing, or thinking about launching an eCommerce venture, this podcast serves as a constantly updated playbook. You'll hear the candid stories behind the brands, the mistakes made and lessons learned, all centered on the core question of what makes a modern DTC company not just function, but flourish. Tune in for a direct line to the strategies and stories shaping the future of direct-to-consumer.
Author: Language: English Episodes: 100

DTC POD: How The Best Brands Are Built
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