#290 - Peter Sivas, Floof - Building A DTC Pillow Powerhouse

#290 - Peter Sivas, Floof - Building A DTC Pillow Powerhouse

Author: Ramon Berrios, Blaine Bolus August 31, 2023 Duration: 43:13
Peter Sivas, founder of Floof, comes from a family heritage in home textile manufacturing. With over 20 years of experience, he knows the ins and outs of the business. After seeing a market opportunity emerge for buying pillows online, Peter went all in on Floof.

Hosted by Ramon Berrios and Blaine Bolus, DTC POD: How The Best Brands Are Built digs into the operational and creative realities of building a direct-to-consumer business from the ground up. This isn't just theory; it's a practical dialogue drawn from conversations with the people actually doing the work. Each episode features founders who have navigated the early chaos, marketers dissecting winning campaigns, platform experts, content creators, and leaders from growth agencies. They get into the specifics-how a brand's identity truly takes shape, the mechanics behind a converting website, the evolving strategies for paid social and email, and how to interpret shifting consumer behaviors. The focus is on the actionable insights and the often-unseen decisions that separate a good brand from a standout one. For anyone running, growing, or thinking about launching an eCommerce venture, this podcast serves as a constantly updated playbook. You'll hear the candid stories behind the brands, the mistakes made and lessons learned, all centered on the core question of what makes a modern DTC company not just function, but flourish. Tune in for a direct line to the strategies and stories shaping the future of direct-to-consumer.
Author: Language: English Episodes: 100

DTC POD: How The Best Brands Are Built
Podcast Episodes