#292 - Mustafa Saeed - How The Best Brands Run Affiliate Marketing

#292 - Mustafa Saeed - How The Best Brands Run Affiliate Marketing

Author: Ramon Berrios, Blaine Bolus September 28, 2023 Duration: 51:57
Mustafa Saeed is a growth marketer and co-founder of Paul Street - an affiliate marketing firm that works with some of the largest brands in e-commerce. Mustafa joins Ramon & Blaine to walk us through the key strategies and tactics brands can implement to grow profitably through affiliate marketing. From screening and selecting high-quality affiliates to creating customized landing pages and developing compelling content, don’t miss out on the strategies behind this often overlooked growth channel.

Hosted by Ramon Berrios and Blaine Bolus, DTC POD: How The Best Brands Are Built digs into the operational and creative realities of building a direct-to-consumer business from the ground up. This isn't just theory; it's a practical dialogue drawn from conversations with the people actually doing the work. Each episode features founders who have navigated the early chaos, marketers dissecting winning campaigns, platform experts, content creators, and leaders from growth agencies. They get into the specifics-how a brand's identity truly takes shape, the mechanics behind a converting website, the evolving strategies for paid social and email, and how to interpret shifting consumer behaviors. The focus is on the actionable insights and the often-unseen decisions that separate a good brand from a standout one. For anyone running, growing, or thinking about launching an eCommerce venture, this podcast serves as a constantly updated playbook. You'll hear the candid stories behind the brands, the mistakes made and lessons learned, all centered on the core question of what makes a modern DTC company not just function, but flourish. Tune in for a direct line to the strategies and stories shaping the future of direct-to-consumer.
Author: Language: English Episodes: 100

DTC POD: How The Best Brands Are Built
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