#318 - The CMO Behind Feastables Reveals How to Build Viral Brands

#318 - The CMO Behind Feastables Reveals How to Build Viral Brands

Author: Ramon Berrios, Blaine Bolus April 11, 2024 Duration: 41:48
Ben Acott is the marketing maven behind many successful brands, including Feastables and MANSCAPED. He is also the Chief Executive Officer of Magnetic Labs, a company dedicated to harnessing the influence of the world's biggest creators, celebrities, and athletes to establish billion-dollar brands. In today's episode, we examine how brand-creator partnerships can drive business growth. From MANSCAPED's humor-infused success to Magnetic Labs' strategic partnerships, Ben guides us through the crucial elements of building engaging direct-to-consumer brands.

Hosted by Ramon Berrios and Blaine Bolus, DTC POD: How The Best Brands Are Built digs into the operational and creative realities of building a direct-to-consumer business from the ground up. This isn't just theory; it's a practical dialogue drawn from conversations with the people actually doing the work. Each episode features founders who have navigated the early chaos, marketers dissecting winning campaigns, platform experts, content creators, and leaders from growth agencies. They get into the specifics-how a brand's identity truly takes shape, the mechanics behind a converting website, the evolving strategies for paid social and email, and how to interpret shifting consumer behaviors. The focus is on the actionable insights and the often-unseen decisions that separate a good brand from a standout one. For anyone running, growing, or thinking about launching an eCommerce venture, this podcast serves as a constantly updated playbook. You'll hear the candid stories behind the brands, the mistakes made and lessons learned, all centered on the core question of what makes a modern DTC company not just function, but flourish. Tune in for a direct line to the strategies and stories shaping the future of direct-to-consumer.
Author: Language: English Episodes: 100

DTC POD: How The Best Brands Are Built
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