#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship

#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship

Author: Ramon Berrios, Blaine Bolus May 30, 2024 Duration: 55:42
Kellen Roland is the founder of KRMC, a consulting business and the intersection of commerce and culture. Prior he served as first CEO of JOOPITER alongside Pharrel Williams and VP of Sales of Herschel Supply Co, and brings 18+ years of expertise in the luxury and consumer sectors. In this DTC Pod episode, Kellen breaks down what it takes to succeed in the DTC space — from building strong retailer relationships and strategic pricing, to quickly adapting to customer feedback. He also touches on several key topics such as the characteristics of highly successful people, practical benefits of AI in business scenarios, and the value mentorship brings to professional growth.

Hosted by Ramon Berrios and Blaine Bolus, DTC POD: How The Best Brands Are Built digs into the operational and creative realities of building a direct-to-consumer business from the ground up. This isn't just theory; it's a practical dialogue drawn from conversations with the people actually doing the work. Each episode features founders who have navigated the early chaos, marketers dissecting winning campaigns, platform experts, content creators, and leaders from growth agencies. They get into the specifics-how a brand's identity truly takes shape, the mechanics behind a converting website, the evolving strategies for paid social and email, and how to interpret shifting consumer behaviors. The focus is on the actionable insights and the often-unseen decisions that separate a good brand from a standout one. For anyone running, growing, or thinking about launching an eCommerce venture, this podcast serves as a constantly updated playbook. You'll hear the candid stories behind the brands, the mistakes made and lessons learned, all centered on the core question of what makes a modern DTC company not just function, but flourish. Tune in for a direct line to the strategies and stories shaping the future of direct-to-consumer.
Author: Language: English Episodes: 100

DTC POD: How The Best Brands Are Built
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