The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens

The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens

Author: Ramon Berrios, Blaine Bolus July 4, 2024 Duration: 38:53
Colin Flood is the VP of Marketing at Unreal Snacks, a better-for-you chocolate brand. He began his career in e-commerce with Fanatics and later honed his expertise in shopper marketing at Rockfish, focusing on integrating offline and online strategies for CPG brands before joining Unreal. In this episode of DTC Pod, Colin talks about how Unreal successfully expanded its DTC and retail presence, including the strategies they deployed in marketing, budgeting, and product launches. He also touches on community engagement and the art of balancing the retail and digital aspects of the marketing mix.

Hosted by Ramon Berrios and Blaine Bolus, DTC POD: How The Best Brands Are Built digs into the operational and creative realities of building a direct-to-consumer business from the ground up. This isn't just theory; it's a practical dialogue drawn from conversations with the people actually doing the work. Each episode features founders who have navigated the early chaos, marketers dissecting winning campaigns, platform experts, content creators, and leaders from growth agencies. They get into the specifics-how a brand's identity truly takes shape, the mechanics behind a converting website, the evolving strategies for paid social and email, and how to interpret shifting consumer behaviors. The focus is on the actionable insights and the often-unseen decisions that separate a good brand from a standout one. For anyone running, growing, or thinking about launching an eCommerce venture, this podcast serves as a constantly updated playbook. You'll hear the candid stories behind the brands, the mistakes made and lessons learned, all centered on the core question of what makes a modern DTC company not just function, but flourish. Tune in for a direct line to the strategies and stories shaping the future of direct-to-consumer.
Author: Language: English Episodes: 100

DTC POD: How The Best Brands Are Built
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