How Frictionless Funnels Can Attract the Wrong Customers

How Frictionless Funnels Can Attract the Wrong Customers

Author: Bobby Hewitt March 22, 2026 Duration: 40:16
"Send me a text" Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. In this episode, I unpack the counterintuitive truth How to use strategic friction How to build commitment from buyers who stick on subscription longer.And I explain when this approach works (and when it absolutely doesn't). If you're tired of optimizing for subscription conversions only to watch them all churn out, this episode changes ...

Navigating the online supplement space can feel overwhelming, with new trends and platforms emerging constantly. E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies, hosted by Bobby Hewitt, cuts through the noise. This podcast is a focused resource for founders and marketers operating in the competitive world of nutritional supplements. Each episode delves into the practical, often unspoken, tactics that drive real growth for direct-to-consumer brands. You'll hear detailed explorations on optimizing every aspect of your online presence, from structuring effective YouTube ad campaigns that connect with health-conscious audiences to interpreting the latest industry trends for actionable strategy. The conversations are built around core questions every supplement business faces: how to genuinely scale an e-commerce operation, which marketing channels deliver the best return, and what it takes to build a lasting brand in a crowded marketplace. Bobby brings a concrete, no-fluff approach to these topics, making this podcast a valuable tool for anyone serious about moving beyond basic sales and creating a sustainable, growing supplement company. It’s about understanding the specific mechanics of online marketing applied uniquely to the health and fitness sector.
Author: Language: en-us Episodes: 100

E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Podcast Episodes
Marketing Supplements to Baby Boomers [not-audio_url] [/not-audio_url]

Duration: 22:35
"Send me a text" Baby Boomers take longer to decide when buying supplements. They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available.…
8 Emerging Trends Reshaping the Supplement Industry in 2025 [not-audio_url] [/not-audio_url]

Duration: 26:25
"Send me a text" Exploring the Next Big Things in Supplements: 2025 and Beyond The vitamins, minerals, and supplements market has seen a significant transformation in recent years. Driven by shifting consumer preferences…
The Fastest Growing Supplement Category - Part 2 [not-audio_url] [/not-audio_url]

Duration: 20:09
"Send me a text" Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at t…
What is the Fastest Growing Supplement Category? Part 1 [not-audio_url] [/not-audio_url]

Duration: 17:58
"Send me a text" In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I'll explore the trends, consumer demands, and innovations driving this explosive growth…
Secrets to Effective Marketing Campaigns for Nutritional Supplements [not-audio_url] [/not-audio_url]

Duration: 19:41
"Send me a text" In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I uncover strategies that resonate with today's health-conscious consumers, explore…
Where is the Best Place to Advertise Supplements? [not-audio_url] [/not-audio_url]

Duration: 21:50
"Send me a text" Are you looking for proven strategies to amplify your supplement advertising? The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, part…
Marketing Funnel Audit Followup - Luke The Lion [not-audio_url] [/not-audio_url]

Duration: 27:34
"Send me a text" The Remarkable Turnaround of Luke the Lion's Supplement Business Key Points Discussed: Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his…
Is SEO Worth it for a Supplement Business? [not-audio_url] [/not-audio_url]

Duration: 45:13
"Send me a text" Is search engine optimization REALLY worth it for supplement companies? Here's a link to the SEO checklist mentioned in the show https://knowagency.com Jane Phelps - jane@knowagency.com Learn more about…