How IM8 Built a $10 Million a Month Brand: What the Winners Got Right Series Pt 5

How IM8 Built a $10 Million a Month Brand: What the Winners Got Right Series Pt 5

Author: Bobby Hewitt, Supplement Marketing Growth Specialist June 29, 2026 Duration: 19:26
"Send me a text" I usually tell supplement founders that leading with science is the wrong move, because science only speaks to half of the buying decision. So why is a brand that leads with science harder than almost anyone winning at a level this industry has rarely seen? IM8, co-founded by David Beckham, went from launch to roughly ten million dollars a month in its first year. Everyone credits the celebrity. But celebrity gets you attention, not three hundred and fifty thousand cust...

Navigating the online supplement space can feel overwhelming, with new trends and platforms emerging constantly. E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies, hosted by Bobby Hewitt, cuts through the noise. This podcast is a focused resource for founders and marketers operating in the competitive world of nutritional supplements. Each episode delves into the practical, often unspoken, tactics that drive real growth for direct-to-consumer brands. You'll hear detailed explorations on optimizing every aspect of your online presence, from structuring effective YouTube ad campaigns that connect with health-conscious audiences to interpreting the latest industry trends for actionable strategy. The conversations are built around core questions every supplement business faces: how to genuinely scale an e-commerce operation, which marketing channels deliver the best return, and what it takes to build a lasting brand in a crowded marketplace. Bobby brings a concrete, no-fluff approach to these topics, making this podcast a valuable tool for anyone serious about moving beyond basic sales and creating a sustainable, growing supplement company. It’s about understanding the specific mechanics of online marketing applied uniquely to the health and fitness sector.
Author: Language: en-us Episodes: 50

Supplement Marketing for Scaling DTC Brands
Podcast Episodes
Why Your Meta Ads Keep Getting Rejected (And What It Really Means) [not-audio_url] [/not-audio_url]

Duration: 31:19
"Send me a text" Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved…
2026 Supplement Marketing Trends (Part 2 of 2) [not-audio_url] [/not-audio_url]

Duration: 34:12
"Send me a text" Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 2026. In this episode, we dive into the innovation happening in formats and packag…
12 Supplement Trends in 2026 (Part 1 of 2) [not-audio_url] [/not-audio_url]

Duration: 26:00
"Send me a text" 2026 Supplement Marketing Trends The supplement industry is shifting faster than ever before, and the brands that miss what's happening are going to watch their sales decline year after year while their…
The Real Driver of Sustainable e-Commerce Growth in DTC Supplements [not-audio_url] [/not-audio_url]

Duration: 19:28
"Send me a text" In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past $100M in revenue while staying profitable. You'll discover why 72% of your revenue c…