The $200K A/B Test: Case Study How One Section Added 23% to Subscriptions for a Well Known Supplement Brand

The $200K A/B Test: Case Study How One Section Added 23% to Subscriptions for a Well Known Supplement Brand

Author: Bobby Hewitt April 26, 2026 Duration: 19:17
"Send me a text" One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenue The brand was Human, Inc. 5000, SuperBeets nitric oxide drink. Their internal CRO team had spent months running the obvious offer-block tests trying to move subscription take rate. Nothing moved. The win wasn't at the decision point. It was upstream of it. This episode is a breakdown of the exact section we added. I read the headline, the four annotated lines carr...

Navigating the online supplement space can feel overwhelming, with new trends and platforms emerging constantly. E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies, hosted by Bobby Hewitt, cuts through the noise. This podcast is a focused resource for founders and marketers operating in the competitive world of nutritional supplements. Each episode delves into the practical, often unspoken, tactics that drive real growth for direct-to-consumer brands. You'll hear detailed explorations on optimizing every aspect of your online presence, from structuring effective YouTube ad campaigns that connect with health-conscious audiences to interpreting the latest industry trends for actionable strategy. The conversations are built around core questions every supplement business faces: how to genuinely scale an e-commerce operation, which marketing channels deliver the best return, and what it takes to build a lasting brand in a crowded marketplace. Bobby brings a concrete, no-fluff approach to these topics, making this podcast a valuable tool for anyone serious about moving beyond basic sales and creating a sustainable, growing supplement company. It’s about understanding the specific mechanics of online marketing applied uniquely to the health and fitness sector.
Author: Language: en-us Episodes: 100

E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Podcast Episodes
Is SEO Worth it for a Supplement Business? [not-audio_url] [/not-audio_url]

Duration: 45:13
"Send me a text" Is search engine optimization REALLY worth it for supplement companies? Here's a link to the SEO checklist mentioned in the show https://knowagency.com Jane Phelps - jane@knowagency.com Learn more about…
Is a Supplement Business Profitable? [not-audio_url] [/not-audio_url]

Duration: 11:56
"Send me a text" Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more…
Supplement Marketing Plan [not-audio_url] [/not-audio_url]

Duration: 15:11
"Send me a text" Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more…
Avoiding Pitfalls in Your Supplement Business - Tips and Tricks [not-audio_url] [/not-audio_url]

Duration: 36:02
"Send me a text" How to avoid pitfalls no matter where you are in your supplement business journey My guest today is Brian Yam from Blue Ocean Regulatory And the YouTube channel - Mighty Startup Sign up for the Supplemen…
A Path to Success for any Supplement Business [not-audio_url] [/not-audio_url]

Duration: 17:23
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you…
Who is buying supplements? [not-audio_url] [/not-audio_url]

Duration: 22:51
"Send me a text" Who is buying supplements? And how can you niche down to maximize sales in your supplement company? Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you'r…
Two Types of Supplement Businesses, Which One Is Best? [not-audio_url] [/not-audio_url]

Duration: 13:04
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is ho…
Supplement Label Design: Best Practices That Help You Stand Out [not-audio_url] [/not-audio_url]

Duration: 33:27
"Send me a text" In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss supplement label design and the color yellow. :) Learn what your label needs to stand out in today's crowded marketplace.…
Using Trade Shows to Market Supplements [not-audio_url] [/not-audio_url]

Duration: 41:11
"Send me a text" This episode is all about how to use trade shows to market supplements. I sat down with Jim Cermak from Trade Show University Jim also has a podcast of his own called The TRADE SHOW UNIVERSITY Podcast to…