The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales

The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales

Author: Bobby Hewitt May 3, 2026 Duration: 20:57
"Send me a text" Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%. This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacked on top of the 23.53% win from Test 1, this second test added another seventy-seven thousand dollars in subscription revenue pushing the combined impact of these two tests to roughly $280,000 on a single landing page. If your supplement subs...

Navigating the online supplement space can feel overwhelming, with new trends and platforms emerging constantly. E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies, hosted by Bobby Hewitt, cuts through the noise. This podcast is a focused resource for founders and marketers operating in the competitive world of nutritional supplements. Each episode delves into the practical, often unspoken, tactics that drive real growth for direct-to-consumer brands. You'll hear detailed explorations on optimizing every aspect of your online presence, from structuring effective YouTube ad campaigns that connect with health-conscious audiences to interpreting the latest industry trends for actionable strategy. The conversations are built around core questions every supplement business faces: how to genuinely scale an e-commerce operation, which marketing channels deliver the best return, and what it takes to build a lasting brand in a crowded marketplace. Bobby brings a concrete, no-fluff approach to these topics, making this podcast a valuable tool for anyone serious about moving beyond basic sales and creating a sustainable, growing supplement company. It’s about understanding the specific mechanics of online marketing applied uniquely to the health and fitness sector.
Author: Language: en-us Episodes: 100

E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Podcast Episodes
Off-Amazon Playbook: Diversify or Die [not-audio_url] [/not-audio_url]

Duration: 19:28
"Send me a text" Are you building your supplement business on the quicksand of Amazon dependency? In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel i…
The Real Cost of Starting a Supplement Business [not-audio_url] [/not-audio_url]

Duration: 19:53
"Send me a text" In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a…
Supplement Discounting Strategy [not-audio_url] [/not-audio_url]

Duration: 28:33
"Send me a text" Finding the Right Balance Between Promotions and Everyday Pricing. After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to disco…
Understanding Supplement Buyer Segments To Get More Sales [not-audio_url] [/not-audio_url]

Duration: 33:06
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a dire…
Supplement Business: Inventory and Cash Flow Management [not-audio_url] [/not-audio_url]

Duration: 30:14
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a dire…
The Ultimate Funnel: Customer Referrals [not-audio_url] [/not-audio_url]

Duration: 13:24
"Send me a text" If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a dire…
The Scaling Trap Most Supplement Brands Fall Into: Coaching Episode [not-audio_url] [/not-audio_url]

Duration: 32:17
"Send me a text" After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business suc…
7 Key Ways To Market Supplements To Women Over 40 [not-audio_url] [/not-audio_url]

Duration: 16:34
"Send me a text" If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real sol…