What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1

What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1

Author: Bobby Hewitt May 31, 2026 Duration: 22:26
"Send me a text" Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months. The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. That's the surface story. In this episode, we kick off a new mini-series by laying out the real pattern underneath these exits and what it means for supplement brands doing $500K to $20M a year. The brands commanding the biggest valuation...

Navigating the online supplement space can feel overwhelming, with new trends and platforms emerging constantly. E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies, hosted by Bobby Hewitt, cuts through the noise. This podcast is a focused resource for founders and marketers operating in the competitive world of nutritional supplements. Each episode delves into the practical, often unspoken, tactics that drive real growth for direct-to-consumer brands. You'll hear detailed explorations on optimizing every aspect of your online presence, from structuring effective YouTube ad campaigns that connect with health-conscious audiences to interpreting the latest industry trends for actionable strategy. The conversations are built around core questions every supplement business faces: how to genuinely scale an e-commerce operation, which marketing channels deliver the best return, and what it takes to build a lasting brand in a crowded marketplace. Bobby brings a concrete, no-fluff approach to these topics, making this podcast a valuable tool for anyone serious about moving beyond basic sales and creating a sustainable, growing supplement company. It’s about understanding the specific mechanics of online marketing applied uniquely to the health and fitness sector.
Author: Language: en-us Episodes: 100

E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Podcast Episodes
The $50 Billion Supplement Shift [not-audio_url] [/not-audio_url]

Duration: 11:05
"Send me a text" The Supplement Industry Revolution: Why 90% of Brands Are Failing (And 5 That Aren't) The supplement industry just split in half. On one side, you've got brands burning through cash on Facebook ads, raci…
Email Marketing TIps for Supplement Brands [not-audio_url] [/not-audio_url]

Duration: 32:04
"Send me a text" Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing. Key Takeaway: In the supplement industry, emai…